List Profits Secrets: How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2

In the first issue of these series on Email marketing techniques, we looked at the number 1 technique that you can use in creating magnetic headlines, bound to get your subscribers clicking through. In this second part, we’ll be looking at an equally important part of the whole:

I’ll teach how you to personally achieve those results. Getting your subscribers to click through and read your email is not just enough. Its good if they have a hint, which draws them in. But nothing, and I repeat nothing, sells faster and makes more impact than a “How I Did It” story.

Have you ever done something and had people asking you how you did it? This does not mean that you have to cook up a story. If you have not achieved those results, then in my opinion, do not bother to teach it. It would simply portray you as someone who does not “walk the talk”. If you absolutely have to do it, get someone who has done it themselves. Interview him and either get it transcribed into a PDF format or let subscribers download the call in mp3 format or on their IPods.

This simple procedure instills in your subscribers the confidence that if you can do it, they can too. Nothing speaks better than personal results. It works like magic. Because people are always asking questions like, “How did you make so many sales? How did you lose so much weight? How did you learn how to speak so well in public? How did you get to achieve so much in such a short period?”

You see, that’s why books and reports depicting “How I did so and so” sell like crazy. People want to tap from the direct knowledge source and experience. There is the assurance that the learning curve is faster and the mistakes can be avoided. If you’ve read Marlon Sander’s book on how she grossed over $500,000 in a year, you’ll see a typical example of this concept put to work. The reason her e-book sold was because of the first-hand experience and knowledge she was promising to give out.

Everyone desires results. That is why titles like “How I lost 20kg in 3 months”, “How I made $15,000 in 25 days”, “How I learned public speaking in 3 months” etc. will always be bestsellers and attention-grabbers. Everyone wants to not only hear success stories, but to see how it can be applied to their lives.

At least you can see that I really practice what I teach because you are still here. The title I used is what drew you in and is still what is keeping you reading. Learn how to use the power of personal experiences. If you do not have any, go get an experience or invite someone who has an experience to share it with you. Then share it with your subscribers. I have seen this particular method work like crazy and draw in so many sales.

In the last and final part, you’ll find the last straw that will get you floods of sales and responses from your email marketing campaigns.

Remember today’s lesson: Teach how you personally achieved results.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

List Profits Secret 1. How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 1

Hello there. Before you go ahead with reading this write-up, ask yourself “Why am I reading this article? Why did I click it open in the first place? Something compelled you; didn’t it? Guess what it is –The Headline.

Yeah that’s why you are reading this article. This seemingly simple step is one of the three you can use in grossly commanding your clients to open and read immediately. You know why? Because it offers the promise of a solution to their problems.

That brings us to key number 1 in email marketing techniques: Make your subject lines as compelling as possible. Not much of a secret, eh? But you would be amazed to know that not many internet marketers are using this seemingly simple method.

This factor alone can increase your subscriber-reading rate by over 70%. The rule is the same. If you want to catch people’s attention then pen something that will instantly grab their attention by using terrific psychological triggers.

If you’ve been around a while, you are aware that not all emails get read. I mean it is hard enough getting the thing through Spam filters to your subscribers’ inbox.

Even then, it might not get read. Yet there is a simple technique that you could use each and every time to conjure up wonderful attention-grabbing headlines. That’s the reason you are still reading this article. I got your attention long enough to compel you to click through. No hypnotic stuff here, just plain common sense.

Now, how do you get to write such attention-grabbing subject lines? See the end from the beginning. When I started with this article, the goal I had in mind was to teach how you could get your subscribers to click through your headlines. So, I had to ask myself “What do I want my reader to do?” “What do I want them to achieve?” Simple, eh? Yeah.

At the beginning of this article, you got the impression that there was something you needed to know. You realised you wanted to learn this and that’s the reason you are still reading this article. At the beginning, there was a hint of getting results with our email marketing campaigns –specifically getting almost everyone on your list to click through and read your emails.

That is simply what marketing and ad writing is all about. For example, let’s say you are selling shoes and you want your subscribers to buy the new foot cream or sweat-inhibiting foot powder in your stock. Sending them an email with the subject line: “Buy New Sweat Inhibiting Powder” will not get as many results as “How Do You Stop Your Feet from Smelling?” Now you see that is a unique question everyone who wears shoes is asking.

So you are attending to their innate needs by asking that question. Because it is a problem they need solved, you are bound to get higher clickthroughs and ultimately make more sales.

Another result-getting technique you can use is personalization. Instead of just including “Dear friend” or “Dear Subscriber”, you might want to personalize your emails. Most autoresponders now have the facility to do that.

All you have to do is automate it to send emails with subject lines starting with the subscribers’ firstname. For example, you could send an email with the title “[FIRSTNAME], here's how I build my list...” Personalizing your email is important as it promotes some form of cordiality. It enhances trust on the part of the subscriber and more importantly, singles your email out almost immediately making it stand out in the crowd.

Get your subscribers attention by piquing their curiosity. The ability to do this sets you apart from your competition. Marketers who have mastered this skill have always made money and gotten higher clickthroughs than their competition.

A subject line like “How I got 20,000 visitors in 7 days using just RSS feeds” will definitely grab your audience’s attention and trigger a psychological response making them think they could achieve the same if it is real and doable. The next thing they think after seeing that is “Really? Is that possible? Let me find out” and click. Your email opens before them.

In the next issue we’ll look at another very important aspect of generating higher subscriber results and clickthroughs. In the meantime, watch out for “List Profits Secret 1. How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2”.

Remember what today’s lesson is: Make your headlines as compelling as possible.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

The Real Secrets To Choosing A Great Domain Name

Having trouble choosing a domain name? You'll discover how to choose a great domain name and how to avoid small mistakes which could cost you a lot of time and money.

There are many domain name registrars but I'd highly recommend you register with http://www.namecheap.com. They are the cheapest and most reliable. GoDaddy are popular but once a few people make complaints that you're "spamming" then that domain name will be kept hold by GoDaddy - They have complete control of your domain. This is where Namecheap.com stands out.

From my 3+ years of Internet Marketing experience, here are some of my best tips when choosing a domain name that is easy to remember, effective, catchy and basically - Great!

• Your domain name should be your product/service name.
  So for example, if your product is called XYZ Killer Secrets then your domain should be xyzkillersecrets.com. That way people will remember your site and product.
  

• Avoid '-' dashes
  Unless you have a good reason to use it. It's sometimes not easy to remember sites that have a '-' in them. Tell me, which one would look and sound better - www.xyzkillersecrets.com or www.xyz-killer-secrets.com ? How would you tell your friend face-to-face when they ask what your site is? xyzkillersecrets dot com or xyz DASH killer DASH secrets dot com?
  

• Avoid funny domain extensions
  such as .tv, .biz, .cc unless there is a good reason to. You wouldn't use a domain name such as www.xyzkillersecrets.com.au unless that product was meant to be seen by local users of Australia. You'd use .com.au if you have a pizza restaurant such as Jim's Pizza's or something.
  

• Stick with the standard .COM. extension
  Everybody knows what .COM is and it is by far the easiest to remember. If the domain that you want is taken with an extension of .COM then choose a different name. There are many combinations you can try out.
  

• Keep it as short and simple
  It is difficult to get a short domain name but just a rule of thumb - the shorter the better. The lesser words the better.

  • Don't put too many 'words' e.g. - www.TheRealSecretsToLosingWeightWhileYouSleep.com. Instead of using that use www.LoseWeightWhileYouSleep.com. Use the key words.

  • A few example of short and simple domains - OutsourceSecrets.com, UndergroundGiveaway.com.

  • It's also a good idea to keep it short so when you create your email account it'll look simpler e.g. - greg@gregsmowing.com.
    

• Make it catchy
  Be a buddy of POWER WORDS. Power words are words such as "secrets", "killer", "Top", "Amazing". If you want to see a complete list of power words & phrases download my WebCopyWordsThatMakeYouRich.com. You'll get a rich amount of power words & phrases ('swipefiles') so if you're running out of words to use on your domain name then simply use this.
  

• The power of 'uniqueness' & branding.
  Uniqueness meaning that if your product was called xyz killer secrets you'd sure want to register for the .COM, .NET, .ORG and all the other popular domain extensions so you're the only person who has that name. It's also useful because if someone went to for example Logos2go.NET but your site was Logos2go.COM then that person would end up at a different site - not yours and you'll probably lose that potential customer.

Use these simple guidelines and you'll avoid making the painful mistakes of choosing the wrong domain. Follow these simple tips and you'll sure make people remember your site and what more -- it'll brand your site.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

10 Reasons Not To Go Into The 'Make-Money' Market

There are a number good reasons why you should not go
into the “make money” market. Below, I will give you
ten of the more important reasons.

1. Your competition is highly skilled. If you think it
is easy to compete in the “make money” market, think
again. Your competition has mastered the art of
selling, which means he or she will be an extremely
tough competitor.

2. Other markets offer less resistance. The “make
money” market is highly oversatured with sellers. For
this reason, it is tough to claim decent positions on
search engines. This is not so with all niches.

3. The learning curve is high if you're inexperienced
selling “make money” products. Since your ability to
train people to sell will be directly dependent on
your ability to sell to them, many people will be
reluctant to buy from you unless your presentation is
far beyond average.

4. Even if you sell within the “make money” market,
your target audience should be small, not large. You
want to find a specific group that can be matched to a
specific product you will produce or have already
produced.

5. Other products are easier to market. When it comes
down to it, people are highly suspicious of any type
of “make money” product or service. If you're selling
something else to them, chances are that they will be
considerably less likely to worry that you are trying
to rip them off.

6. Buyers in the “make money” market may be more
likely to return products, as they perceive sellers to
have tricked them if they do not succeed in making
money with the product (which they usually don't, no
matter how good it is).

7. Buyers wont judge your product on how it “should
be” presented according to protocol that is normally
used for “make money” products. Instead, they will
look at the list of features you have provided.

8. You're better off in the long run if you pursue a
field in which you are interested, rather than simply
a “make money” field. If you don't have any serious
interest in your product, you will more than likely do
a poor job creating and marketin it.

9.Other markets can often be more profitable. Even
though you've heard about those million dollar days,
there are other industries which can be just as
profitable, provided that you spend the time to select
the right one and to cultivate profits.

10. If you don't have a background in “making money”
with some specific system, you may be better off
creating a book or product on some area in which you
have specific expertise.

To reiterate, there are many business models you can
create; however, a business model that caters to the
“make money” crowd is almost always a mistake.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

The Biggest Mistake My Friend Made When Publishing His Ebook

Imagine publishing an ebook only to learn that you’re making no
sales, no traffic to your website and no profits.
How depressing will that be…

A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for information on Retail working work.
He didn’t research before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!

To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.

Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.

Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)

To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.

So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.

If you do your research on the topic of your ebook, you’ll
benefit immensely because:

- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.

There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:

- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.

- Hidden tools that not many people make use of –
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.

- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.

- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.

The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable goals” not
a huge project which would take a lot of time and money.

So if you really want to learn how to sell and profit from y
our ebooks and I’m stressing this out – It is highly
imperative, important & crucial that you do your research
of your market FIRST before you even type/write a single
letter or word on your text editor/notepad. You’ll then
cut the guess work.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com