29 November 2007

Email Marketing 101 - A General Overview of Email Marketing and Its Benefits


Email marketing is it. These days, just about every profession and industry has an email marketing campaign. What is the thing with email marketing? Why is everyone exploiting the seemingly cheap opportunity of advertising?

Recent estimates have shown that email marketing is one of the cheapest forms of advertising that has ever existed. Next to "word of mouth" which has an intensely exponential viral effect, email marketing take sits in its rightful place.

Almost everyone has an email these days. What is the cost of the email? Sometimes, nothing. Currently, over 186 million people have email addresses in the United States and an estimated 1.2 billion worldwide. This means that approximately one in every six people on earth has an email.

The potentials of email marketing are staggering. Never in the history of mankind has such an avenue to sell and market one's products to a huge audience presented itself as it has this time. As a result, people are harnessing the potentials of email marketing which is still growing. The benefits of email marketing are astounding.

1. With email marketing, the whole world is in a matter of speaking available with just a touch of the button. You can sell your products services, consultancy to so many people across the globe.

2. Clients and customers are no longer restricted to a specific geographic location as the market now exceeds all boundaries. You can be in one corner of your room in Fiji Island and send an offer to someone in faraway Iceland. People outside a geographical territory can benefit from the goodies previously restricted to that territory. For instance, it was hard to get someone in the Bahamas to see your adverts. Now, all you have to do is send them an email.

3. The cost of email marketing is far below any current advertising cost. You get feedback as quickly as two days after your first message is sent out. Unlike the snail mail that takes about six weeks to process, your feedback and orders can start pouring in almost immediately after the mail is sent out. In direct mail marketing, it costs between $6 and $8 -depending on the destination- to get your adverts across to your clients and prospective customers. But with email marketing, it costs less than $1.2 to get it across.

4. It is easier to meet and exceed sales targets in less than half the period it used to take. For instance, Robert Allen who is the major "proponent" of the Nothing Down method used these days in Real estate and Co-author of the One Minute Millionaire Bestseller, stunned the world when he said he was going to gross $24000 in just 24 hrs. The Press obviously thought it was a big joke when he set out with nothing more than $100 in his pocket on that Fortune-filled day. To cut the long story short, he not only exceeded that target, he made almost four times the stipulated target -grossing in total over $90000 in 24 hrs! The secret? He sent an email to his subscribers –some of whom were not residents of the United States- with an irresistible offer who bought the products from him in 24 short hours. The potential of email marketing is still being exploited. As time passes by, there will be more innovations in this aspect of advertising campaigns.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

28 November 2007

Copywriting - How To Use The Power Of Words To Effortlessly Persuade People To Buy Now


Imagine changing one word in your sales copy and it would
increase sales dramatically...

How can you accomplish this? Simply by using the right set
of words and phrases.

It's been 4 years already since I've been marketing online
and the number one skill you can have is writing killer web
copy.

But learning how to write great copy takes practice. A lot
of practice.

During my past online marketing experience I
compiled a list of hundreds of power words and phrases that
I think were really compelling to me.

Each time I came across a great piece of copy I would immediately
write down the words they used that attracted me onto my 49c
notepad.

Today, I have a great list of jaw-dropping words I can refer
to when I'm writing any type of marketing media such as
sales copy.

The problem is that there's so much competition in cyber
space. People creating "make money" ebook products, "diet"
ebook products and many more.

A lot of questions from people selling information products
came up, such as:

  • How can I separate myself from my competition?
  • How can I make my sales copy more irresistible?
  • How can I use psychological devices to inspire & persuade

    people to take action?

The first thing you can do to dramatically increase
conversion rates is change the way you describe and explain
things.
Don't bore people with overused words and phrases such as
"How to create ebooks in 5 steps".
Instead, add power words, psychological words, and phrases.

Here's an example - "How To Easily & Quickly Create A
Winning eBook Using 5 Proven Steps, Guaranteed"
.

Can you see the difference?
If this were a product, which one out of the two headlines
would you buy from? Of course the second headline!
Because:
  1. It makes a promise ("Guaranteed")
  2. It highlights the main benefit ("Create A Winning ebook")
  3. It shows you how easy it is ("Easily & Quickly")
  4. It's concise & specific ("5 proven steps")

This is just one use of using the power of words and
phrases. This concept can be used on headlines, subject
lines, auction headlines/descriptions, Pay-Per-Click advertising
and any marketing media you could think of.

Here are four easy steps you can take right now to create a list
of killer words and phrases for you to refer in the future:
  1. But a notepad - It doesn't need to be fancy. I use a

    49c notepad I bought from the local grocery store. Or you

    could use a word processing software such as notepad.


  2. Keep this notepad next to you at all times when you're

    online. If you see a word that sounds appealing, write it

    down immediately.


  3. Organize them in alphabetical order. Numbers can also

    be added to you list. For example 100%.


  4. If you're not on your computer and you see a great word,

    write it down on anything you can find - even a paper towel.

    Or type it on your mobile phone.

I'm speaking from experience and creating your own 'list' of
words and phrases can benefit immensely for your online
business.

When you get to the stage of writing your copy, simply take
out your words list and insert some words to juice up your
copy.

Without doing small exercise anyone can create, will just
lead to poor copy and allot of thinking. Thinking of words
to use on your copy.

So if you really want to dramatically increase your
conversion rate
then the first and most simplest things you
could do, without paying an extra dime on advertising, is
changing the way you communicate to the reader. And that's by
using the power of words & phrases.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

27 November 2007

Viral Marketing Techniques - How to Rake in Huge Amounts of Cash Creating a Viral Mechanism - Part 2


Creating a viral mechanism that will boost and increase your website’s popularity and conversion rates is as easy as 1, 2, 3. It all depends on you doing the right thing. When I mean easy, it does not mean you won’t work at all; you will have to do some work by yourself. But it is an easily predictable pattern of action.

The easiest way to do this is write a report that is based on something relevant. Then go ahead and tie it to your product and services that you intend to market or sell. If you do not have a product, you can sell someone else’s for a part of the sales. Writing a report is not so hard. All you need to know is how to solve people’s problems. The most important step here is gathering information on what you either perceive or know to be important to the people you want to sell the product to.

To determine what is relevant and needed, send an email to your list –if you have any- asking them to send you their most important questions. Usually, an email stating ten most important questions delivered within a day does the magic. If you do not have a list, you might try asking that in the forums. A word about forum posting: Don’t post your links in the forums. It could get you banned. If you ask people to tell their questions, they will be willing to tell you. Then you can go ahead and write a 5-10 paged report or whatever amount of pages will suffice. While writing the report, ensure your products and services are well inserted in to the report. Be sure to answer the most important ones; usually, you can identify these from among the tons of emails you might get or replies in the forum. I remember trying this exact same technique on a very popular forum and it became a sticky post in just 2 days. That’s to show how many people are interested in someone getting their problems solved. After that, go ahead and send them an email reminding them of the questions you asked them the previous week. Then tell them the answers to the questions have been provided and can be downloaded at a certain location –in this case, your website or a one-paged site you set up for it- and can be had for just a single favor they could do for you. You could then go ahead to tell them that to get it, they should just refer three of their friends. Because this is something they really crave, they’ll willingly do that for you. Imagine the exponential effect it will have on your marketing. One telling three, three telling nine, nine telling twenty seven, twenty seven telling eighty one and so on.

If on the other hand, you got the questions using online forums and message boards, you can go back there and post a reply to the questions, telling them they can find answers to their questions via a report. Also state the fact the report is filled with all of the answers. You can list the questions and their answers with their various pages. This will incite them to get to the page you put up for that single purpose and before you know it, you have a lot of traffic to your website which becomes popular by this single method.

After you have finished, you can go ahead and replicate the same method with other products in different niches you might want to dabble into.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

26 November 2007

Viral Marketing Techniques - How to Rake in Huge Amounts of Cash Creating a Viral Mechanism - Part 1


Ever heard of the virus whether in man or on the computer? The most popular one we all know is the HIV virus which is a very potent virus that can wipe away a 6 ft 5” man in just 6 months if he isn’t using his drugs. While this seems to be pretty fast, imagine the Ebola virus. If one catches it, he’s dead in just one week; at the most two weeks and you know the thing about Ebola is that it’s incurable. Why does the virus have such ability to wipe away a whole populace within just a few days, it is because of its ability to proliferate rapidly and spread faster than even wildfire.

What does this have to do with marketing online or offline? This is where we are going. Imagine creating these same results but in his case, you are not transmitting a virus. You are spreading word about your report, product or services and it is following the viral mechanism. This is what is known as Viral Marketing. It is a method of marketing that is highly productive as long as you are offering high quality content. Imagine creating a viral mechanism that is unstoppable and keeps spreading like wildfire? You can achieve this if you know what to do and how to go about it. There are a few ways you could easily do this and we’ll start with it in this lesson.

Using a tell-a-friend script. If you have visited any website recently that is constantly updated, you will find that it will have a script on the page that either says “send this to a friend”, “tell a friend about this page”, or “tell a friend about this website and get …”. This is abundant all over the internet. The idea behind this single script is to increase the awareness of a product, website or service all over the internet and in the real world. For example let’s say you found this really nice material on reducing labour pains during birth and has a friend who is pregnant, it is only natural that you would want to send her that material to read. Online, all you have to do is enter her email address and voila she gets it in her inbox. After which you might now call her to either check out the website or her email. If she’s got a group for pregnant women, she could refer them to the site or send the material to them through an email. Now you see what happened. “A” saw the material and liked it and felt ”B” who in turn felt 14 people would really like it too and so on and so forth. The bottom line is you have created through one person, a mechanism that grows geometrically or exponentially depending on which angle you are looking at it from.

Using a tell-a-friend script is one of the best ways you can create this effect. To get a very good tell-a-friend script, you can use your search engine to check for some using the keywords “free tell-a-friend scripts”, get a programmer to create a simple script for you for under $100 or Mike filsaime’s Viral friend Generator which can be found at www.viralfriendgenerator.com.

Remember today’s lesson: Create a viral mechanism using tell-a-friend scripts.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

25 November 2007

Making Sales - 7 Reasons Why Your Subscribers Aren't Buying From You


As an Internet business owner, you hear the phrase “the money is in
the list” on an almost daily basis. Perhaps this form of social proof
convinced you to build a list for your business in the first place,
rather than sending visitors directly to a sales page.

Initially, things probably went off without a hitch. You created a
high quality squeeze page, redirected all of your traffic to it, and
then started counting the opt-ins. It may have bothered you at first
to give up sales you could have made directly, but you knew it was
worth it – or at least you thought it was worth it.

Unfortunately, things didn't work out as everyone predicted they
would. And now you're struggling to make enough off of your list to
pay for your autoresponder, when you know you could have made five
times as much through direct sales. You want to give up and go back
to direct sales, but you're hoping there's some other way.

So why aren't your customers buying from you? There are a number of
reasons. In the remainder of this article, I am going to present the
top seven – the most likely reasons why they have for not purchasing
your offers.

  1. You made too many offers too soon. This kills a lot of lists. If

    your first few emails in your autoresponder series bombard readers

    with offers, there's a good chance that the people receiving your

    emails aren't reading them anymore.

  2. You gave out low quality information. This, too, is a big list

    killer. In a desperate effort to make a list, site owners throw

    together low-quality information. What they don't understand is that

    this wont list subscribers reading.

  3. You do not have enough credibility. If you immediately launch into

    a product offer in the first issue, you probably will have no

    credibility with your subscribers whatsoever, which will act as a

    barrier to their buying.

  4. Your offer is not good enough. If you don't have at least

    reasonably good products, you can expect less and less list members

    to buy each successive product. You can also expect more return

    requests.

  5. You offer untargeted products. If you are bombarding your lists

    with untargeted offers, not only will they not buy, but they also

    will stop paying attention and may even unsubscribe.

  6. You have made it too difficult for subscribers to actually

    purchase from you. If you don't accept credit cards and Paypal at a

    bare minimum, you can expect that very few people will purchase your

    offer. No one wants to write out a check and mail it to you. Seriously.

  7. Your pitch was too weak. Perhaps you failed to give them a free
    demo version of your product or perhaps the copy simply was not
    compelling. Whatever the reason happens to be, you didn't compel your
    readers to buy, so they didn't.

As I said earlier, I am not going to provide you with solutions to
each of these problems. The solutions should be relatively self-
evident. All you have to do now is re-read these seven items,
identify which of these is preventing your subscribers from buying,
and then revise your strategy to eliminate these barriers.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

22 November 2007

How To Promote Your Products and Profit Massively From Them - Part 2


Part 1 of these series focused on how you can easily start getting traffic to your website in just 24 hours after product launch. This part 2 is a continuation of the same principles and methods. Before I go further, I would like to stress the fact that it would not be beneficial to both you and me if you are not going to implement the strategies listed out here. There is simply no need to waste your time and mine if all you want to do is read and file away. Make sure you implement them properly as they could define your success and failure online.

1. Build an affiliate list. Affiliates are simply people who help you sell or market your products and services for a certain percentage of the profits. They are the fastest way to get the word out. In fact I dare to say the use of this single tactic is enough to generate for you all the traffic you want. Take your time to find out how you can draft a team of affiliates who are willing to help you sell your products. If you doubt this, go to any reputable internet marketing forum and ask if affiliates are any use. Quench as much as possible the desire to have it all by yourself. Be willing to share in the short term so you can benefit in the long term. Let me make this more graphical. Let us say you just launched a product and you have about 50 affiliates helping to market the product. If each of the affiliates drives to your website just ten thousand visitors monthly, how many visitors would it result to in a month? Five hundred thousand! Five hundred thousand visitors you did not pay a dime for! What can be better than that? Then assuming you get to secure the emails of just one hundred thousand of them in a month, you’ll have yourself 1.2 million subscribers in just 12 short months. All at no cost to you. All you have to do is be willing to share the profits with your affiliates. If you sell later a product of $40 to just fifty thousand out of the 1.2 million subscribers yearly, you’ll end up making $2 million in a year. All for just allowing your affiliates take just five hundred thousand dollars in commissions. Not a bad deal eh?

2. Write articles centered on the benefits of your product and submit to article directories, ezine and newsletter publishers, and every possible location all over the internet. If you can even put your ads in the national dailies, put it. It doesn’t cost much to place classified ads in newspapers.

3. Advertise in other ezines and mailing lists. This is a tricky method. The key lies in getting them to visit your website. So, the best bet is not to sell in your solo mailings or top sponsor ads, but in getting them to visit your website using an enticing copy. For instance, if you are selling an ebook, audio or video recording, you can just prepare an excerpt of the ebook, parts of the recording and so on for them to download at no cost to them. This will create a desire in them to want to buy immediately if the excerpts offered them are good enough.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

21 November 2007

How To Promote Your Products and Profit Massively from Them. Part 1


So you have created that product and are sure it is a winner but you do not know how to go about getting it in public glare because of the fact that you are short on cash and are on a very tight budget. We can agree that product promotion is one of the toughest nuts to crack online. Many people have rolled out wonderful products and services but never saw it take off like they thought it would because they either did not do their research properly before launching the product or they do not have adequate information with regards to product marketing.

There are various methods that are involved in promoting your products. While some of them entail spending money, others entail using your head to think out what steps to take and what to do.

1. If you have a list(s), send an email to them announcing the launch of your products and services. If you have been able to sell to their lists, you should by now, be able to identify which lists and subscribers are always ready buyers. Hence, it is important that you separate the consistent buyers from the others. These are the first people you want to send an email to as they are always willing to buy from you. Then, you can then send to the other subscribers on the list. This creates a buzz. If you do not know how to separate the buyers from the other subscribers, simply look at the history of payments compiled by your payment processors and separate them from the others. There are softwares that you can use in comparing both lists so that you delete their names and emails from the list of those who are not consistent buyers.

2. Get in touch with your joint venture partners. These partners are extremely important in the success of any business particularly when it is online. You have people who have highly populated lists of over 30,000. If you do business with just 10 like that, it will start a steady traffic that may culminate in over three hundred thousand visitors in a space of just one week. If you are new to joint venturing, it would be best that you offer those you want to joint venture with a larger share of the sales which could sometimes be as much as 90%. Don’t be scared of this figure, as you’ll recoup it in the long term. All you need do is make sure that so many of the subscribers subscribe to your ezine, ecourse or newsletter. This would give you the opportunity to make money from them later on. The reason this method is effective is because of the level of trust your subscribers have for the person you want to joint venture with. In short, what you have is a ready crowd of people willing to buy from you as long you come through the person they know. It is like when a relative of your uses a particular product that is highly beneficial. If she recommended the product to you, there is a higher tendency that you’ll buy because you have seen the results and trust what she is saying.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Before You Choose an Acne Remedy


Making a decision about which acne remedy to use requires making some informed decisions based on the level of acne that requires treating. Here are some tips on how to choose acne remedies that are likely to make an impact on your condition.

First, see your doctor. Understanding the nature of your condition is essential to going with acne remedies that are appropriate for your situation. A qualified physician can determine if there are extenuating factors that are creating the condition, and point you in the direction of over the counter medications, prescription acne remedies, or home acne remedies that are likely to improve the situation. It is always easier to treat a condition when you understand the nature and causes specific to the situation. Starting with that knowledge in hand will make a big difference.

Next, look closely at your hygiene habits. Something as simple as changing your soap or face cleansing agent may result in a reduction in the presence of acne. Also pay attention to how often you clean the affected areas of your body. Try increasing how often you wash the areas. This is a simple but often very important acne remedy that can yield big results.

Third, assess your diet. Are you getting proper nutrition that enables your body to keep the skin healthy? Limit or eliminate foods that may be instrumental in the promotion of acne. While this seems like a simple thing, the fact is many people pay little attention to diet as a cause for acne. A simple change in diet may be all you need to effectively control the acne. Common sense acne home remedies such as hygiene can often work where costly creams fail.

Last, check out some over the counter acne remedies to try. Mild cases of acne often respond very well to these sorts of acne remedies, with the result being clear skin in a matter of days. Relatively inexpensive, these drug store acne remedies may be all that you need.

For severe cases, your doctor will proscribe acne remedies that require a prescription. Follow the instructions to the letter, as well as any other advice your doctor gives you. Doing so will not only help to bring the acne under control, but also prevent permanent damage to the skin that you would have to live with all your life.

Aurelius Tjin is The Publisher of The #1 Acne Remedies Site at http://www.YourAcneRemedies.com Where You Can Discover More Acne Tips. Get More Free Acne Remedy Tips at http://www.YourAcneRemedies.com

20 November 2007

Acne Remedies You Can Make at Home


Despite what you may or may not have heard from your family physician, there are tons of different acne remedies that you can make at home with simple ingredients that you can find at any grocery store. These concoctions are cheap and easy to make and will only cost you anywhere between five and ten dollars in total depending on the price of fruits and herbs in your local supermarket.

At this point you may be a little confused. Using fruits and herbs as an acne remedy? That’s right. There are quite a few well documented complexion clearing properties in the fruits and herbs that you likely eat on a regular basis - but nobody tells you about them because they are trying to sell over the counter and prescription acne remedies instead. After all, nobody but the farmers get rich on selling fruits and vegetables, and it would be counterintuitive for a big drug company to go around telling people that all they need to clear their skin from acne is to rub some fruits on their face.

But business practices aside, there are quite a few different fruits and herbs that can be used to clear the acne from your face. Using these natural foods as a home acne remedy is easily the cheapest, and perhaps one of the most effective, ways for just about anyone to keep their skin healthy, clear, and acne free.

The first types of fruits used in making home acne remedies are from the citrus family. Lemons and oranges in particular. Both of these fruits contain a variety of astringent properties that can clear your face of regular pimples and acne if you leave their juices on your face for longer periods of time. Simply cut a piece from the fruit, squeeze out the juices, and rub the juices on the problematic spots. Your acne will be gone in no time.

Another great home acne remedy comes from mint leaves. Mint has long been known to have anti-inflammatory properties, so it makes perfect sense that mint can also be used to treat inflammation on the skin - such as acne. Simply use a mortar and pestle or some other kind of crushing device to mash the mint up into a paste and rub that paste on your affected areas. Not only will your skin look better, but it will smell fantastic.

Finally, you can try making a type of papaya paste to clear your acne. Papaya actually has many of the same healing qualities as the natural acne remedies above. A good concoction with papaya is to make a paste with the papaya and some orange peels for a double dose of acne fighting action.

Aurelius Tjin is The Publisher of The #1 Acne Remedies Site at http://www.YourAcneRemedies.com Where You Can Discover More Acne Tips. Get More Free Acne Remedy Tips at http://www.YourAcneRemedies.com

18 November 2007

Acne - 7 Best Acne Remedies


Treating acne can be very important, since untreated cases of acne can lead to permanent damage of the skin. Fortunately, there are a number of ways to treat acne. Here are seven of the best acne remedies for you to consider.

First, prescription medications are worth a look. Schedule an examination with your primary care physician. He or she can determine if your situation warrants an acne remedy of this nature. Often, prescription acne remedies contain such elements as tretinoin that help to break down the oily deposits quickly.

Second, consider over the counter acne remedies. Many of these will contain benzoyl peroxide, which will also help to break up the oily deposits in the pores. Over the counter acne remedies work well for moderate conditions that are not judged to be sever enough for the use of prescription medications.

Third, keeping your hair off your face can make an impact. This type of home remedy works because the oily content of the hair will not have a chance to deposit excess oil on the skin. Change your hairstyle if needed.

Fourth, engage in washing with a good grade of soap that does not leave residue. Plain old soap will do. Medicated cleansers don't linger on the skin and do essentially nothing that the soap does not do. Use a washcloth to get down into the pores more effectively than washing your face with the hands.

Fifth, avoid too much sunlight or too much time under the tanning lamps. While some think this will dry up oily deposits on the face, it actually can make the condition worse. Acne home remedies that recommend the use of sunlight should be avoided.

Sixth, change your makeup from oil based to water based. Even then, use as little makeup as possible. Acne home remedies such as this are geared toward allowing the skin to breathe, something it cannot do under base, blush and other facial makeup products.

Last, keep your hands off your face. Do not pick at the acne. You will only succeed in damaging skin that is already fighting to stay healthy. With the increased inflammation, there is also a greater chance of permanent scarring. Acne home remedies such as applying a moistened hot water compress to your skin for ten minutes will do much more to promote the healing process than picking and mashing will accomplish.

Aurelius Tjin is The Publisher of The #1 Acne Remedies Site Where You Can Discover More Acne Tips. Get More Free Acne Remedy Tips at http://www.YourAcneRemedies.com

15 November 2007

How To Make More Money Than Your Competition Using Reprint Rights Products They Also Sell - Part 4



In this last and final part of these series, you’ll learn how you can use simple tactics that I bet you may have thought of at a point in time. Know that all you learn from this last part is important. If you combine all the tactics we have looked at in the last three editions with this, you should have a money maker in your hands that you can use day in and day out to rake in funds for you. Before I go ahead, let me ask you: Do you have products that you bought which have resale rights, reprint rights or private label rights? If you do, you should know that this is a real cash generator.

In today’s series, we’ll examine the last key to profiting with resale rights products. This key which is an astonishing moneymaker is often ignored by many reprint rights marketers. Please note that the words “resale rights, reprint rights, private label rights” are all interchangeable. This simple key is called adding value to your products. How? Have you been to forums like digital forums where you see someone make an offer of about 3,000 ebooks with resale rights to them at a low price of $10? People simply lose money making this mistake. The idea behind it most times is the cheaper it is the better. Because people like cheap stuff, so they think offering the whole package at a ridiculously low price will garner more sales for them. While this works in the short term, it hardly pulls in too many sales. Imagine that if you have to make $4,000 a month –which is not much by internet marketing standards- you’ll need to sell 400 units in one month and 4,800 units a year when you can easily sell just 83.6 units at $49 each to make $4,000 a month. Less effort, more money don’t you think! Not to talk of working smart.

The reason it doesn’t is because people feel if the product was valuable, you would not sell for that low amount of money. So, how do you profit from these books? Easy. Create a five page mini-site for each of them. A mini-site for over 3,000 ebooks? Yes. That’s your best bet; and price it for between $19 and $49 or whatever price the vendor said you could sell it for. This creates a sense of value in the customer. It doesn’t take so long to edit the sales page –all reprint rights packages come with sales letter templates- You could use a software available at Nvu.com or Microsoft FrontPage if you have it installed on your PC or Mac. Buy a domain and hosting package. Then upload the files to your host server one after the other. If you cannot afford the cost of so many domains, simply create subdirectories or subdomains.

So instead of having something like just www.allreprintebooks.com, you could have www.allreprintebooks.com/savingyourmarriage.htm for an ebook on saving your marriage, www.allreprintebooks.com/makemillions.htm for ebooks on business etc. You get the idea. That way, you can promote the products singly; and on the main page, you could create something like a product listing for all of the products and grade them as in having a bronze package, silver package, gold and platinum packages and sell for $97, $197, $297, $495 each. That way you make loads of money from what your competition is giving away at ridiculous prices. Of course you’ll have to add a touch here and there, rewrite the sales letter, add a different set of graphics, but the returns in the long term are worth the while.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

13 November 2007

How To Make More Money Than Your Competition Using Reprint Rights Products They Also Sell - Part 3


As you have been following these series, I hope you have been learning a lot from them and putting them to good use. It would not only do you a lot of good, it will help you become better at what you do. At least you learned in the last edition that a little more adds value and pushes you head and shoulder above your competitions. Some of the principles you learn in these series are not just meant for marketing and selling. The can also be applied in your daily activities.

In this article, you’ll see how including a surprise gift for your customers and subscribers will boost your sales. Have you ever been surprised before? Say you went to a department store and bought a bottle of wine and as you were leaving, you got a wrist watch as a token of appreciation by the company that you patronized them. How would you feel if that were to happen? If I am right, not only will you continue to shop there, you’ll probably tell your friends about the store; right?

Now imagine applying this to your business. No watches please! I don’t want you to go bankrupt. Imagine the effect this concept will create in your business. That leads us to today’s topic which is giving away an “extra extra”. What I mean is asides the bonus you would have offered them, you still go ahead to give them an extra gift as “a token of appreciation”. While your competition is busy just selling the product only, you have not only given away awesome bonuses. You have also taken it upon yourself to give away another valuable gift. “Wait a minute! How do I benefit from this?” You ask. The gain is in the product you are giving out. In that product, you’ll have made sure your affiliate links and the link to your website is embedded in it. Then, you allow them the benefit of passing the book along to their friends if they find it useful –which they will.

Do you see the benefit now? Great! That’s to show you that if you will only think outside the box in a “think within the box world”, you’ll greatly stand out. Imagine the effect this will create. You have a customer who will sing your praises for as long as possible and help spread the word about your products while you still make money from the backend sales generated from any sale made when they clicked the link in the book –if it is a book- to buy the recommended product. Do you see the idea now? That’s why you’ll always make more money. So, you can sell an ebook in January, and still get affiliate checks from the sales of the links you recommended 6 months ago in an ebook you have probably forgotten about.

So you see the benefit comes in every way. You have a perfect win-win situation.
1. Your customer is more than surprised and satisfied by your products.
2. Your customer is happy you even gave him the right to give away the books if he wants.
3. He is happy that you did not deceive him.

On your own part,
1. You make sales in the front end
2. You make sales in the back end
3. You made a lifetime customer
4. Your products spread by word of mouth advertising
5. You get new buyers and more traffic is driven to your website as a result of the word of mouth advertising you got for free.

Not a bad idea eh? You make loads of money, beat your competition and still get to retain your customers. What other way is better than that!

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

12 November 2007

How To Make More Money Than Your Competition Using Reprint Rights Products They Also Sell - Part 2


In the first edition of this three-part series, you learned part of what sets out successful reprint rights sellers from the every day marketer. Today, you’ll find out how you can incite your visitors to buy from you instead of from any other fellow offering the same products as you do.

So what sets the higher earning reprint rights, resell rights, or private label marketers from any other ones? It’s using the power and advantage of higher and better bonuses or incentives. Most people would readily fork out their money and whip out the credit cards if you offer a higher perceived bonus with your product. A typical example is this: If you want to buy a new pair of shoes and you were walking through a line of stores all selling shoes, each quality at the same price, you would be undecided as to which to buy from, wouldn’t you?

Now, imagine that as you are strolling down the street, you find a shop with an added offer that says “for every pair of shoe you pick up today, we’ll throw in two cans of shoe polish and one shoe shiner. Which do you think you’d immediately check out their offer and likely purchase from them? Would it be the one with the normal offers or the store with the added bonus of shoe polish and shiner? I could bet you’d opt for the one with offer of shoes polish. You see what I mean?? As humans, it is in our nature to look out for that which looks like it give us more benefit. Or why do you think the girls would flock around a guy with money and guts than an ordinary guy who’s just trying to make ends meet?

It just goes on to show that we are all looking for a better offer. Unconscious, though it may be, the desire is still there. Learn this lesson today: the individual who offers a little more than the rest will stand out from the crowd. After all what is the meaning of extraordinary? It’s the five letter word “extra” that makes the word “ordinary” extraordinary. Examples of such extra treatment can be free consultation by email, free phone consultation, free high quality ebook or software, free access to a highly valued membership site etc. I remember seeing this offer when I purchased a product from Joel Christopher on list building. For just picking up the membership, he offered access to one of his sites that I think costs $97.

As soon as I saw it, I rushed to pick up the products. The thing is I would not have bought the product from him regardless of how convincing his salesletter was. Why? No it’s not what you think. Joel Christopher is a very nice person. I don’t have any beefs with him. The thing is, I had purchased quite a number of materials on List Building and Growing your Lists Dramatically. So I wasn’t going to buy another until I was through with all I had learned. But as soon as I saw that bonus, I had no choice as I had been looking forward to buying it in the nearest future. That little incentive got him a lifetime customer. Lean from this tactic and use it. You can boost your product value with highly valued bonuses and incentives - Jimmy Brown calls this Incentive Marketing- and you WILL make more money than your competition.


Visit Aurelius Tjin's Official Profits Blog at:
http://www.UnstoppableInternetMarketing.com

11 November 2007

How To Make More Money Than Your Competition Using Reprint Rights Products They Also Sell - Part 1


The internet is rife with providers of reprint rights; resell rights and private label rights packages. While this has been beneficial to lots of internet marketers and newbies, it has also resulted in the saturation of the market, proliferation of the same kinds of emails. For instance, you could have almost 10 different people sending you emails with the same subject lines and content for the same product but with different domain names and probably bonuses. Because of this, many reprint rights, resell rights, and private label rights marketers do not make any money; even when they do, it is minimal. In this article, you will learn how you can create an edge over your competition using the same products he also has access to.

There are several ways you can make more money using the reprint rights you bought. The first method is being the first to know about the product and the first to send offers to subscribers, lists etc. The basic things you need to do this are a preset template of emails you’ll send, top sponsor ads you’ll buy, ezine ads you will want to place and a list of the best places to advertise the reprint rights product. In other words, there should be a well laid out plan that you can implement. You would not have to start wracking your brains for ideas on how to market your products.

Marketers who have made lots of money using reprint rights are usually the first to send out offers to their lists, partners, ezines, newsletters, advertise in various ezines and newsletters.

The second method is creating an avenue to collect your visitors’ emails. I know this is not a new thing. But you’ll find out your greatest surprise that most websites offering reprint rights products and those selling it hardly think of creating a list. The idea they think is it’s a one-time shot. So, let me make as much as I can and abandon that product. I am sure that if I sell just 100 copies at $35 each, I’d have made more than 1000% ROI. Wrong! Don’t fall into this trap. Once you can get people to sign up on your list as your subscribers, you’ll be making more money than your competition. How? The reason is obvious. Not all who visit your webpage will buy the first time. Some will leave the page never to return again. So, if you do not offer a means through which you can get them to see the page again, you’ll have lost the sale they would have generated for you.

With a list, you can continue to offer them the product. Sometimes, you may just talk about the product, offer bonuses, incentives, and discounts. You can also write a lesson and include the link to your website in the top, middle, or end of the lesson. The bottom line is they get to visit the website and if they have not bought before, will buy. So, instead of making just 100 sales, you can go ahead to make 1000 sales and like in the example above, make $35,000 from an investment of just $97 total.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

08 November 2007

How to Consistently Ensure You Make Money From Your Lists - Part 3


It is easy to make lots of money from your subscribers. All you need do is think outside the box. Do not limit yourself to the daily garbage we all hear. Has it ever occurred to you why people like John Reese are consistently ahead of all of us? It’s because they are doing something we are not doing. What is that? They are not limited in their thinking. They are very creative and make lots of improvements and testing on their products.

In this edition of making money from your lists consistently, we’ll be looking at a new angle to making money from your list. You might have heard of the NO Lesson Today Method. If you have not, it is a simple concept. You simply send an email to your subscribers with the subject line going like “[FirstName], There will be No lesson today” That single tactic converts like crazy. The very first thing your subscribers will do is click through to find out what’s wrong. They’ll want to know if someone died or if you’re alright. This is exactly what you want them to do. In your email, you can state a reason why there is no lesson. It could be stuff like “Today, we are not having any lessons. Why? You ask. I want you to take the day off. Take a shower, relax, go some place do something else, anything. Just leave the PC, turn it off and go enjoy your day today. Seriously asking, “When was the last time you really had a good time?” etc. Then go ahead and mention why they should give themselves a break.

More often than not, it creates a warm feeling of bonding with you as a marketer and fosters your relationship. After telling them why they should go have fun, include a great product you think will do them a lot of good and ask them to check it out. Simple isn’t it?

The second version of the NO Lesson Today Method is using that opportunity to strictly market or sell your products or those you are recommending. In the email, after telling why there is no lesson, introduce the product or service you want to promote. This product has to be a highly converting product or service as during this time, their attention is so focused on what you have to say and they are really waiting to hear your explanation. Then you can go ahead to tell them about the product or service you are advertising. The reason you want to cash in on this method is because of the fact that you gave them an impression that something was probably wrong. On clicking through, they go from one mental state to the other –from anxiety and curiosity to relief and focused attention. This is where you want them to be; a mental state where they can absorb all you have to tell them and probably do something about it. This method is best used in conjunction with hypnotic words. The subscribers’ consciousness is so lax and the subconscious aware, that all they do is read and the subconscious mind accepts everything that is said and then compels the subscriber to go pick up the recommended product.

Note that using this tactic frequently will result in your subscribers thinking it is just a way to get them to click through. This is not the mental state you want them to be in. You want them to be open, not defensive.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

07 November 2007

How to Consistently Ensure You Make Money From Your Lists - Part 2


In the Part 2 of this series on making money consistently from your email lists, you’ll get a tip that has always worked. Note that all the tips you’ll be getting in this series WORK! None of the steps here are useless. In fact I like to say they are “omni-applicable”. So you can apply them to any market or niche you are into. All you need to do is adapt the idea to the market and Voila! You have a winner.

In today’s lesson, we’ll be exploring the use of feedback from the subscribers. Like Mike Filsame said, “When I was working as Car Sales man, my boss always said, ‘Let’s not focus on the sales we are making. Rather, let’s focus on the sales we are not making’”. The simple method you could use in getting lots of feedback that can lead to the creation of a profitable product is by asking questions. Ask your subscribers to email with their top five questions in the order of importance. Armand Morin used this tactic and still does. The top sellers online and offline, use these methods and make lots of money.

What you do is really simple. You send them an email requesting them to suggest what improvements they’ll like to see in the newsletter, e-course etc. Sometimes, marketers are too way up in the clouds to see that this simple tactic can yield lots of money. How? You are tapping from them. They are providing you with classified information, information you would never know until you asked them. Some major hotshots online have sworn by this method. Some have even created new bestsellers from just a single idea a subscriber offered them. Be creative. When you give your subscriber a chance to tell you what they want to see more, you can be sure it is a potential market to be tapped into.

Sometimes, subscribers are not that forthcoming. So what you do is send them an email requesting them to send in their most important questions in the order of priority. Then go ahead and tell them you’ll want to answer the top 10, 15, 20 questions. These questions are those that are the most common. If you do not want them to do it by themselves, you could send them a template that you already devised.

For example, you could send an email with a subject line like “[Firstname] Could you send me your Questions Please?” Then in the body of the email, list the question in their order of priority. You could create a list of every question you think they could ask. Then, ask them to type in their reply, the numbers they feel is most important in their order of priority.

An important thing to note here is make them submit it within 24 hrs of receiving it. This will help you collate your data and give the questions a best shot. If you are serious about it, you would have gotten the questions answered in 48 hrs so that by the 3rd day, you are sending them an email with the answers to their questions and you can possibly sell or embed affiliate links in the ebook or recording. More money is made by offering it for free than selling it.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com




06 November 2007

How to Consistently Ensure You Make Money From Your Lists - Part 1


Email marketing is simply an art, nothing else. You have to learn the ropes. Unless you do that you are bound not to get results at all. There a various methods through which you can make lots of money through sending emails to your list. But today, we’ll be looking at how you can ALWAYS ensure that you profit from your email marketing campaigns.

The very first method, effective in email marketing, is getting your subscribers to be open to you. Recent estimates have shown that lots of internet marketers are guilty of not getting back to their customers. Your subscribers are the life wire of your business and should be treated as such. Marketers have been known to completely ignore clarification mails and mails asking for help in a particular aspect.

It is highly essential to note the kinds of questions you get consistently. That’s why email marketers who ignore their subscribers’ emails are losing a goldmine. Your subscribers’ questions are a goldmine and should be minded. I mean it would be really crazy if you were to be sitting atop a goldmine and still not tapping from it.

Using the question sent by your subscribers, compile them and answer them. You can then, create a report out of these questions. You can either decide to sell the report or give it away for free, but it places more value on your report if sold even if at a token. For instance, you could sell a 20-page report filled with valuable information and answers to your subscribers for just $9. Not just that, because your report meets a very vital need, there’s a lot of expectation and your subscribers hang on to every word. This avenue is a very good one to make some back-end sales. How? By becoming an affiliate of programs and products that could help your subscribers.

Assuming you are answering a question like “How can I get the best autoresponder in the market?” You could answer by simply stating the benefits of many that you know and their disadvantages. In this process, you could create a review of various autoresponders and recommend the best. In the link where you want your subscribers to click through, include an affiliate link masked by a simple phrase or word.

When they click through to the site, and buy, you make some more money. So, not only are you making front-end sales, you are also making back-end sales and profiting from it. The beautiful thing about this tactic is that not many people use it. Most are too lazy and as a result, lose a lot of money.

Using this tactic alone, can keep making you more money. So, someway somehow, you keep making money from your products and other people’s products. Always look for a way to solve your subscribers’ problems. If you have to do it that way, do it! Sometimes, you may know a very good resource that your subscriber needs, join them as an affiliate and send to your list. It will always put more money in your pocket.

Remember today’s lesson: Do not take your subscribers’ questions lightly.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

05 November 2007

How to Build a List Using Free Giveaway Events


There are a number of different ways in which you can get people to join your mailing list; however, participating in free giveaway events is perhaps the easiest and most cost-effective of all. The only problem you will encounter is actually figuring out how to participate in such events. So how can you do it?

The first way in which you can build a mailing list through free giveaway events is to actually create the events yourself. You can do this by organizing other business owners in your given niche and asking them if they are interested in giving away products in order to build mailing lists. In most cases, you will want to use some sort of event as a reason for conducting the giveaway. Perhaps you will organize a massive Christmas giveaway – or perhaps you will use some other Holiday. Regardless of what event you select, remember to use some sort of a premise to help it build momentum.

Once you have selected a premise, you will also want to start contacting everyone who sells a product in your given niche. This works especially well if you contact business owners who sell multiple products – some of which are relatively old. They will usually be looking to make some money off of older products by giving them away for free.

Let each of your potential partners know upfront what you plan to do. Let them know that you plan to organize a giveaway event, in which all product owners will allow visitors to download free copies of their software in exchange for providing them with an email address.

You can organize this in several different ways. One way is to allow each owner who joins to give away all the products of all the members in exchange for email addresses. Another way is to attempt to get several different email addresses per giveaway sign-up. The first is probably a better option to select if you are creating it yourself, as it is more likely to attract partners.

Now, if you don't want to start such an event yourself, you can always wait for someone else in your given niche to organize it for you. Again, look out for these events around Holidays, including Christmas and New Years.

Once you actually get the email addresses of those who sign up for the products, you will then want to carefully cultivate them into buyers. You may want to do this by either using an autoresponder or sending out periodic emails before you ever try to pitch anything.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

04 November 2007

How To Get Your Subscribers To Buy From You Without Asking For Refunds


It is a common thing among marketers that they always get requests for refunds. If you have been around for a while, you’ll know this happens frequently. It is a normal trend of the market. Usually, between 2-10% of people who buy your products will ask for a refund for the product they purchased from you. This is a common occurrence even among top marketers online.

People ask for refunds due to various reasons, but it is more common among over-hyped products. There are other reasons though. Since it will always happens, how do you reduce as much as possible, the refunds that may stem from your subscribers?

1. Do not over-hype your products. It is only natural that you want to tell the best part of your products and make people believe they are actually better than all the other products in the same category. Doing this only raises your subscribers’ expectations. So, when they go through the book or products, they are bound to be disappointed because they expected too much and got less value than what was portrayed. For instance, the so-called internet guru who dubbed himself “The Rich Jerk” got quite a number of requests for refunds for his product simply because there was too much hype. This is the same for a current product making the waves now. People buy, only to find there isn’t much secrets per se. Be clear and concise. Over deliver on what you promised to deliver. This increases your subscribers’ trust in you and the perceived value of your product.

2. State clearly in your confirmation email sent to your customers that their credit cards will be billed by your company if you have a payment processor. But if you do not have, and are using a third-party payment processor, be sure to include in the email and your Thank you or download page, the name that will be appearing on their credit card bills or receipts. Marketers lose lots of sales here because people usually do not remember doing business with the company and as a result, they request for a refund. So as much as possible, reduce the incident of refunds as this could hurt your business badly.

3. Include a frequently asked questions page. This is popularly known as an FAQ page. Address issues that are most prominent and important on this page. Research has shown that it is one of the top most visited pages on any website. The reason you want to do this is because you could easily lose lots of subscribers who may be trying to get to you only to have their mails either bounced or unreplied. This creates a feeling of being ripped off and results in immediatly asking for a refund of their payment. I have been a victim of this myself and I know how bad it feels to ask a simple question from the service provider only to wait for 2-3 months without getting answers. Most subscribers would have unsubscribed within one week of no reply resulting in a loss of sales. In some cases though, it is hard to answer all emails. Since you can’t answer phone calls or reply emails all day, you might want to hire an assistant to take care of all correspondence, questions and suggestions coming from your subscribers. This single act builds your credibility in the eyes of your subscribers. They come away with the feeling that there is really someone at the other end of their mails who cares enough to reply their mails.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

01 November 2007

How to Make Money as an Affiliate Marketer


Affiliate marketing is an extremely lucrative niche and many people are making money from it. From just $50 a month to almost $250,000 a month, people are making money just referring people to merchants’ websites and get paid in return for their efforts.

An affiliate marketer makes money by just referring potential customers to the website of the merchant. If the customers buy as a result of an affiliate marketer’s directing them to the website, they earn a commission. To make money as an affiliate marketer, you need to know what you are selling. The mistake many affiliate marketers make is they send their lists offers just to earn some money without even trying out the products they are recommending to their customers. So, to make money as an affiliate marketer,

1. Know all about the products and services you are referring to people. It won’t take you much. You can pick up the product. Most times, all the hype we hear and see online telling about the effectiveness of a product is just a marketing strategy. There have been products that have been highly touted as being high quality when in essence, they are all high cost programs. For instance, an affiliate refers a customer to a merchant who has promised to give him 50% commissions. If the product the affiliate wants to sell is $197 each, he’ll be getting $98.5 after each sale.

2. Create a website for the purpose of selling the products. It is popularly known as a landing page. It is the page where visitors will arrive at first before they go ahead to the merchants’ website. The beautiful thing about this method is you can also create an opt-in list from this page. Anyone who visits the website obviously has an interest in products that you might have to offer. Selling affiliate products can be done as an aside to your main business and can help you profit very well. So, instead of just selling your own products, you get to sell other peoples’ products to make money.

3. On the website or blog, presell the customer. Preselling simply means building up your customers up to the level that they want to pick up the products and services you recommend. Preselling does not mean writing a sales pitch. Most new affiliate marketers make this mistake a lot. The truth is people are looking to buy something they think they are not being coined into. Unfortunately, not many people can write salescopy that is not only informative, but compelling. To make this approach profitable for instance, you could write an article around the product you want to sell.

A typical example is writing an article on how to effectively do sleight-of-hand. Then, create at the bottom, a link –your affiliate link- to a website where your visitors can find more information. The information they will find when they visit the link is the sales page on magic tricks. Now, the key to making his work is by providing a highly informative article on the products. Articles that are drab and dull will not produce the desired results while articles that are highly informative will most definitely produce results as visitors would like to peruse for more information.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

How to Start Your Own Affiliate Program


If you have the intention of creating a product, it will be best to include among your strategies, effective marketing techniques that will quickly get word about your products and services out and all over the internet. An effective way of doing this is creating an affiliate program where, for a commission, people can help you advertise your products and services. You do not have to pay them until they make a sale for you.

There are quite a few ways you can go about creating an affiliate program. Quite a few internet marketers use third party payment processors. These are websites that stand as a go-between for merchants and prospective clients. You could either decide to let these websites do the setting up of your affiliate program for you in the sense that all they would do is list your products under the list of products that can be promoted by affiliates, they manage and track all transactions, and make the payouts. All you get at the end of a month is the amount of money after your affiliates have been paid.

The reason this approach is good is because the marketer has saved a lot of stress and can go ahead to face the building of his business instead of spending countless hours processing orders, and sending the customers their products and services. But if you decide you want to go it alone, there are various ways you can create your own affiliate program.

1. Create a webpage for the affiliates. This webpage is separate from the main sales page. In this page, you’ll have to tell them why they should sell your products and not those of many other people. In most cases, including how much you are willing to part with per sale is usually good enough. The rounds making the internet now is if the commission is less than 50%, avoid it like a plague. I have personally seen commissions in the excess of 70%. Usually, most affiliates do not go beyond this stage. Once they’ve seen how much you are willing to offer them, they make up their minds on whether to promote your products or not. Notwithstanding, create a page outlining all the benefits of selling your products. Most experienced marketers know that it is not just the selling that matters. The quality of the product is also highly essential.

2. Create various tools of marketing. Create email ads that have been tested and proven reliable and highly converting, create solo ads templates, ezine ads templates. This cuts the learning curve drastically. So, instead of the affiliate marketer having to come up with his own email ad, you’d have created it for him. So, all he does is copy and paste, and he’s ready to blast his ads.

3. Create Banners and text link ads. Hire a graphic designer to create your banners for you. While it’s been recently stated that banner ads don’t do well, some have been converting well. Those banners known to convert well are those that are pleasing to the eye, and not placed in an intrusive position on the webpage.

4. Create a list of keywords your affiliates can bid on if they want to use pay per click ads. Do as much keyword research as possible. Gather as many keywords that are relevant as possible. Many merchants just look for any keyword regardless of its relevance and put them in a list. This method is wrong. Why? Because if you have a newbie who just wants to make money, he might believe all the research has been done for him. So, he goes ahead to use the untargeted keywords. What occurs in summary is he loses money and makes up his mind to never promote your products again. Get the picture now? You want to build a team; not a set of loosely coordinated fellows.

5. Create a resources area for those want to learn. Include links to both free and paid resources they could learn from. Offer tips and tricks that could help boost sales and overall results.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com