UNSTOPPABLE INTERNET MARKETING PROFITS

3 Ways to Generate more Profits From Your Subscribers

2008-11-13T00:11:00.000-08:00

It is easy to make money from your subscribers. Unfortunately, lots of email marketers are not getting much response.

The number one question asked by most email marketers is “How do I get more response from my lists?”

This question is about the easiest solved. It is just that people are always looking for the harder ways because they think “the harder the technique, the more profits I’ll make”. Wrong. Remember Occam’s razor? You would if you have read the One Minute Millionaire by Robert. G. Allen and Mark Victor Hansen.

It simply states that when you have varying solutions to a problem, the simplest solution is always the best. This is simple isn’t it? But most people think it is not possible. So they keep searching for the wrong solutions.

In this article, I’ll explain three simple steps that will increase the profits you make from your list(s).

1. Provide value. Don’t give your subscribers trash. Provide them with high quality content. The reason they subscribed to you is because you know something they don’t and they want to benefit from that. So, fill their needs.

While it is good to have a guest writer occasionally, let your voice be heard. Let people realise the import of what they are learning from you. Give them YOUR own tips, YOUR own advice. You have experience. Share it with them.

Make sure your content is practical. Think “what do I want them to do after reading this?” Your subscribers should be able to come away from the computer thinking about what you said and the possible applications.

If you keep offering them quality content, you are bound to have them waiting for your next edition. The reason subscribers unsubscribe from any list is because they are not getting any value from the marketer. So make it an important factor in your marketing.

You don’t have to send them emails daily. If you do it biweekly, weekly or monthly and offer high quality content, you are bound to get astonishing results.

2. Check to see if your subscribers get your mails. This can be done though it might entail an amount of work.

Simply send them an email and tell them to hit the reply button if they got the mail. This would give you an idea of how many are getting your mails compared to the number of people you sent it to. The idea behind this is simple.

Most marketers miss out a lot on the email campaigns because their subscribers are not getting their mails and therefore, they cannot make any money.

It is amazing but statistics have shown that about 10% of the total number of people on your list gets your mails. That leaves out 90%! Gross isn’t it?

3. Send offers. Obvious technique; few practitioners.

Marketers are usually scared they will lose their subscribers if they send them offers. Wrong. They subscribed because they felt they could get high value from you and trust you over time. If they can trust you, then it means you can provide them with high quality resources.

Over 90% are not exploring this avenue. So, if you want to increase your income, explore this avenue. This will put you on the top moneymaking 10%.

Let’s recap:

1. Provide value
2. Check to see they got our mails
3. Send them genuine practicable offers.

Practice these three techniques, and you are bound to smile more frequently to the bank.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Email Marketing - How To Write Your Own 5-7 Day Mini E-Course On Any Subject

2008-08-07T22:31:00.000-07:00

It was once in style to claim that mailing lists no
longer worked. The opposite seems to be true now: on
every forum, marketers and business owners proclaim
the power of using an opt-in form and a newsletter to
make sales from follow-ups. I personally suggest this
method, as it has been proven time and time again to
produce higher conversion rates than attempts at
direct sales.

With that being said, it is important to determine
the best way in which you can create such a mini e-
course to use for your given products. I personally
suggest one of two ways.

Regardless of which you pick, you will want to start
with a market research phase. Your goal here is to
determine what it is exactly that potential readers
would be looking for in an e-course. If you already
have a site that receives traffic on this given topic
or niche, you will want to setup a poll or send out
surveys to your customer base. If not, you will have
to conduct keyword research to determine what people
are looking for most.

Once you have selected 5-7 topics for your e-course
(depending on the length you want your course to be),
you will then want to determine if you should create
the course yourself. Now, if you're unfamiliar with
the topic and do not feel comfortable with the quality
of your own writing, you will want to hire a
ghostwriter to complete the e-course for you. You can
do this by soliciting a skilled professional on
http://www.elance.com or http://www.guru.com. Clearly
describe what you want in the course and which sources
you would like them to use for reference information.
This will help you to determine whether or not they
are borrowing material directly from sources; it will
also ensure that you get exactly what you are looking
for.

Now, if you want to create your own e-course, you can
simply research the information on the given topic,
break it up into 5-7 articles; and then write those
articles yourself. Once you have completed those
steps, all you will have left to do is load the course
into your autoresponder, setup an opt-in form, and
then begin driving traffic to it.

When creating the course, there are a number of
important things to keep in mind. Perhaps most
important of all, you will want to determine how you
are going to monetize your e-course and whether or not
that method will be effective.

I personally suggest that you choose from one of
these forms of monetization:

1) put the actual course
on your site, send out links to it in emails, and put
Adsense ads in and around the course;

2) sell advertising space in the course;

3) scatter affiliate links throughout the course in appropriate
places; or

4) sell nothing throughout the entire course; at the
end of the course, attempt to upsell the reader with
some special offer.

Regardless of how much experience you have writing or
working with autoresponders, you can create an e-
course on any subject; and, in doing so, you can
drastically increase your conversion rates.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

List Profits Secrets: How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2

2008-07-13T20:57:00.000-07:00

In the first issue of these series on Email marketing techniques, we looked at the number 1 technique that you can use in creating magnetic headlines, bound to get your subscribers clicking through. In this second part, we’ll be looking at an equally important part of the whole:

I’ll teach how you to personally achieve those results. Getting your subscribers to click through and read your email is not just enough. Its good if they have a hint, which draws them in. But nothing, and I repeat nothing, sells faster and makes more impact than a “How I Did It” story.

Have you ever done something and had people asking you how you did it? This does not mean that you have to cook up a story. If you have not achieved those results, then in my opinion, do not bother to teach it. It would simply portray you as someone who does not “walk the talk”. If you absolutely have to do it, get someone who has done it themselves. Interview him and either get it transcribed into a PDF format or let subscribers download the call in mp3 format or on their IPods.

This simple procedure instills in your subscribers the confidence that if you can do it, they can too. Nothing speaks better than personal results. It works like magic. Because people are always asking questions like, “How did you make so many sales? How did you lose so much weight? How did you learn how to speak so well in public? How did you get to achieve so much in such a short period?”

You see, that’s why books and reports depicting “How I did so and so” sell like crazy. People want to tap from the direct knowledge source and experience. There is the assurance that the learning curve is faster and the mistakes can be avoided. If you’ve read Marlon Sander’s book on how she grossed over $500,000 in a year, you’ll see a typical example of this concept put to work. The reason her e-book sold was because of the first-hand experience and knowledge she was promising to give out.

Everyone desires results. That is why titles like “How I lost 20kg in 3 months”, “How I made $15,000 in 25 days”, “How I learned public speaking in 3 months” etc. will always be bestsellers and attention-grabbers. Everyone wants to not only hear success stories, but to see how it can be applied to their lives.

At least you can see that I really practice what I teach because you are still here. The title I used is what drew you in and is still what is keeping you reading. Learn how to use the power of personal experiences. If you do not have any, go get an experience or invite someone who has an experience to share it with you. Then share it with your subscribers. I have seen this particular method work like crazy and draw in so many sales.

In the last and final part, you’ll find the last straw that will get you floods of sales and responses from your email marketing campaigns.

Remember today’s lesson: Teach how you personally achieved results.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

List Profits Secret 1. How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 1

2008-07-12T20:50:00.000-07:00

Hello there. Before you go ahead with reading this write-up, ask yourself “Why am I reading this article? Why did I click it open in the first place? Something compelled you; didn’t it? Guess what it is –The Headline.

Yeah that’s why you are reading this article. This seemingly simple step is one of the three you can use in grossly commanding your clients to open and read immediately. You know why? Because it offers the promise of a solution to their problems.

That brings us to key number 1 in email marketing techniques: Make your subject lines as compelling as possible. Not much of a secret, eh? But you would be amazed to know that not many internet marketers are using this seemingly simple method.

This factor alone can increase your subscriber-reading rate by over 70%. The rule is the same. If you want to catch people’s attention then pen something that will instantly grab their attention by using terrific psychological triggers.

If you’ve been around a while, you are aware that not all emails get read. I mean it is hard enough getting the thing through Spam filters to your subscribers’ inbox.

Even then, it might not get read. Yet there is a simple technique that you could use each and every time to conjure up wonderful attention-grabbing headlines. That’s the reason you are still reading this article. I got your attention long enough to compel you to click through. No hypnotic stuff here, just plain common sense.

Now, how do you get to write such attention-grabbing subject lines? See the end from the beginning. When I started with this article, the goal I had in mind was to teach how you could get your subscribers to click through your headlines. So, I had to ask myself “What do I want my reader to do?” “What do I want them to achieve?” Simple, eh? Yeah.

At the beginning of this article, you got the impression that there was something you needed to know. You realised you wanted to learn this and that’s the reason you are still reading this article. At the beginning, there was a hint of getting results with our email marketing campaigns –specifically getting almost everyone on your list to click through and read your emails.

That is simply what marketing and ad writing is all about. For example, let’s say you are selling shoes and you want your subscribers to buy the new foot cream or sweat-inhibiting foot powder in your stock. Sending them an email with the subject line: “Buy New Sweat Inhibiting Powder” will not get as many results as “How Do You Stop Your Feet from Smelling?” Now you see that is a unique question everyone who wears shoes is asking.

So you are attending to their innate needs by asking that question. Because it is a problem they need solved, you are bound to get higher clickthroughs and ultimately make more sales.

Another result-getting technique you can use is personalization. Instead of just including “Dear friend” or “Dear Subscriber”, you might want to personalize your emails. Most autoresponders now have the facility to do that.

All you have to do is automate it to send emails with subject lines starting with the subscribers’ firstname. For example, you could send an email with the title “[FIRSTNAME], here's how I build my list...” Personalizing your email is important as it promotes some form of cordiality. It enhances trust on the part of the subscriber and more importantly, singles your email out almost immediately making it stand out in the crowd.

Get your subscribers attention by piquing their curiosity. The ability to do this sets you apart from your competition. Marketers who have mastered this skill have always made money and gotten higher clickthroughs than their competition.

A subject line like “How I got 20,000 visitors in 7 days using just RSS feeds” will definitely grab your audience’s attention and trigger a psychological response making them think they could achieve the same if it is real and doable. The next thing they think after seeing that is “Really? Is that possible? Let me find out” and click. Your email opens before them.

In the next issue we’ll look at another very important aspect of generating higher subscriber results and clickthroughs. In the meantime, watch out for “List Profits Secret 1. How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2”.

Remember what today’s lesson is: Make your headlines as compelling as possible.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

The Real Secrets To Choosing A Great Domain Name

2008-07-11T20:45:00.000-07:00

Having trouble choosing a domain name? You'll discover how to choose a great domain name and how to avoid small mistakes which could cost you a lot of time and money.

There are many domain name registrars but I'd highly recommend you register with http://www.namecheap.com. They are the cheapest and most reliable. GoDaddy are popular but once a few people make complaints that you're "spamming" then that domain name will be kept hold by GoDaddy - They have complete control of your domain. This is where Namecheap.com stands out.

From my 3+ years of Internet Marketing experience, here are some of my best tips when choosing a domain name that is easy to remember, effective, catchy and basically - Great!

Your domain name should be your product/service name.
So for example, if your product is called XYZ Killer Secrets then your domain should be xyzkillersecrets.com. That way people will remember your site and product.
Avoid '-' dashes
Unless you have a good reason to use it. It's sometimes not easy to remember sites that have a '-' in them. Tell me, which one would look and sound better - www.xyzkillersecrets.com or www.xyz-killer-secrets.com ? How would you tell your friend face-to-face when they ask what your site is? xyzkillersecrets dot com or xyz DASH killer DASH secrets dot com?
Avoid funny domain extensions
such as .tv, .biz, .cc unless there is a good reason to. You wouldn't use a domain name such as www.xyzkillersecrets.com.au unless that product was meant to be seen by local users of Australia. You'd use .com.au if you have a pizza restaurant such as Jim's Pizza's or something.
Stick with the standard .COM. extension
Everybody knows what .COM is and it is by far the easiest to remember. If the domain that you want is taken with an extension of .COM then choose a different name. There are many combinations you can try out.
Keep it as short and simple
It is difficult to get a short domain name but just a rule of thumb - the shorter the better. The lesser words the better.
- Don't put too many 'words' e.g. - www.TheRealSecretsToLosingWeightWhileYouSleep.com. Instead of using that use www.LoseWeightWhileYouSleep.com. Use the key words.
- A few example of short and simple domains - OutsourceSecrets.com, UndergroundGiveaway.com.
- It's also a good idea to keep it short so when you create your email account it'll look simpler e.g. - greg@gregsmowing.com.
Make it catchy
Be a buddy of POWER WORDS. Power words are words such as "secrets", "killer", "Top", "Amazing". If you want to see a complete list of power words & phrases download my WebCopyWordsThatMakeYouRich.com. You'll get a rich amount of power words & phrases ('swipefiles') so if you're running out of words to use on your domain name then simply use this.
The power of 'uniqueness' & branding.
Uniqueness meaning that if your product was called xyz killer secrets you'd sure want to register for the .COM, .NET, .ORG and all the other popular domain extensions so you're the only person who has that name. It's also useful because if someone went to for example Logos2go.NET but your site was Logos2go.COM then that person would end up at a different site - not yours and you'll probably lose that potential customer.

Use these simple guidelines and you'll avoid making the painful mistakes of choosing the wrong domain. Follow these simple tips and you'll sure make people remember your site and what more -- it'll brand your site.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

10 Reasons Not To Go Into The 'Make-Money' Market

2008-07-10T20:35:00.000-07:00

There are a number good reasons why you should not go
into the “make money” market. Below, I will give you
ten of the more important reasons.

1. Your competition is highly skilled. If you think it
is easy to compete in the “make money” market, think
again. Your competition has mastered the art of
selling, which means he or she will be an extremely
tough competitor.

2. Other markets offer less resistance. The “make
money” market is highly oversatured with sellers. For
this reason, it is tough to claim decent positions on
search engines. This is not so with all niches.

3. The learning curve is high if you're inexperienced
selling “make money” products. Since your ability to
train people to sell will be directly dependent on
your ability to sell to them, many people will be
reluctant to buy from you unless your presentation is
far beyond average.

4. Even if you sell within the “make money” market,
your target audience should be small, not large. You
want to find a specific group that can be matched to a
specific product you will produce or have already
produced.

5. Other products are easier to market. When it comes
down to it, people are highly suspicious of any type
of “make money” product or service. If you're selling
something else to them, chances are that they will be
considerably less likely to worry that you are trying
to rip them off.

6. Buyers in the “make money” market may be more
likely to return products, as they perceive sellers to
have tricked them if they do not succeed in making
money with the product (which they usually don't, no
matter how good it is).

7. Buyers wont judge your product on how it “should
be” presented according to protocol that is normally
used for “make money” products. Instead, they will
look at the list of features you have provided.

8. You're better off in the long run if you pursue a
field in which you are interested, rather than simply
a “make money” field. If you don't have any serious
interest in your product, you will more than likely do
a poor job creating and marketin it.

9.Other markets can often be more profitable. Even
though you've heard about those million dollar days,
there are other industries which can be just as
profitable, provided that you spend the time to select
the right one and to cultivate profits.

10. If you don't have a background in “making money”
with some specific system, you may be better off
creating a book or product on some area in which you
have specific expertise.

To reiterate, there are many business models you can
create; however, a business model that caters to the
“make money” crowd is almost always a mistake.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

The Biggest Mistake My Friend Made When Publishing His Ebook

2008-07-08T20:25:00.000-07:00

Imagine publishing an ebook only to learn that you’re making no
sales, no traffic to your website and no profits.
How depressing will that be…

A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for information on Retail working work.
He didn’t research before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!

To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.

Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.

Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)

To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.

So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.

If you do your research on the topic of your ebook, you’ll
benefit immensely because:

- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.

There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:

- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.

- Hidden tools that not many people make use of –
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.

- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.

- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.

The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable goals” not
a huge project which would take a lot of time and money.

So if you really want to learn how to sell and profit from y
our ebooks and I’m stressing this out – It is highly
imperative, important & crucial that you do your research
of your market FIRST before you even type/write a single
letter or word on your text editor/notepad. You’ll then
cut the guess work.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

How To Promote Your Products and Profit Massively from Them. Part 1

2008-06-28T09:00:00.000-07:00

So you have created that product and are sure it is a winner but you do not know how to go about getting it in public glare because of the fact that you are short on cash and are on a very tight budget.

We can agree that product promotion is one of the toughest nuts to crack online. Many people have rolled out wonderful products and services but never saw it take off like they thought it would because they either did not do their research properly before launching the product or they do not have adequate information with regards to product marketing.

There are various methods that are involved in promoting your products. While some of them entail spending money, others entail using your head to think out what steps to take and what to do.

1. If you have a list(s), send an email to them announcing the launch of your products and services.

If you have been able to sell to their lists, you should by now, be able to identify which lists and subscribers are always ready buyers. Hence, it is important that you separate the consistent buyers from the others.

These are the first people you want to send an email to as they are always willing to buy from you. Then, you can then send to the other subscribers on the list. This creates a buzz.

If you do not know how to separate the buyers from the other subscribers, simply look at the history of payments compiled by your payment processors and separate them from the others.

There are softwares that you can use in comparing both lists so that you delete their names and emails from the list of those who are not consistent buyers.

2. Get in touch with your joint venture partners. These partners are extremely important in the success of any business particularly when it is online.

You have people who have highly populated lists of over 30,000. If you do business with just 10 like that, it will start a steady traffic that may culminate in over three hundred thousand visitors in a space of just one week.

If you are new to joint venturing, it would be best that you offer those you want to joint venture with a larger share of the sales which could sometimes be as much as 90%.

Don’t be scared of this figure, as you’ll recoup it in the long term. All you need do is make sure that so many of the subscribers subscribe to your ezine, ecourse or newsletter. This would give you the opportunity to make money from them later on.

The reason this method is effective is because of the level of trust your subscribers have for the person you want to joint venture with. In short, what you have is a ready crowd of people willing to buy from you as long you come through the person they know.

It is like when a relative of your uses a particular product that is highly beneficial. If she recommended the product to you, there is a higher tendency that you’ll buy because you have seen the results and trust what she is saying.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

3 Ways to Generate more Profits From Your Subscribers

2008-06-27T09:00:00.000-07:00

It is easy to make money from your subscribers. Unfortunately, lots of email marketers are not getting much response.

The number one question asked by most email marketers is “How do I get more response from my lists?”

Most marketers miss out a lot on the email campaigns because their subscribers are not getting their mails and therefore, they cannot make any money.

7 Ways To Generate Free Website Traffic

2008-06-25T22:43:00.000-07:00

Generating free traffic is not always the impossible
feat that it is made out to be. In fact, there are
many different ways in which you can generate free
traffic. Some are better than others; and some are
especially effective in some niches, but not in
others. Below, I've listed seven such methods:

1. Write articles and submit them to directories.
Include a link in your resource box that points to
your site. This will generate traffic and click
throughs long after you publish it.

2. Add “keyword” pages to your site. You can do this
by writing articles that are focused around a certain
keyword and then simply uploading them to your site.
When your site is indexed by the search engines,
traffic will pick up for those keywords.

3. Begin finding link partners and exchanging links.
This will not only get you direct click through
traffic from other sites, but it will also get you
search engine traffic once those sites are indexed and
your site is given credit for the inbound links.

4. Create a high-quality flash video or real life
video; add it to a page on your site. Post that video
on You Tube, Break.com, and on all social bookmarking
sites, such as http://del.icio.us, and
http://www.technorati.com. If your video is
exceptionally funny or interesting, people will begin
to circulate your video around the Internet. Remember
to include the URL of your site in the video, so
viewers can figure out how to find your products.

5. Create a free report on a specific subject related
to your business. In that report, include a link to
your site (preferably a newsletter opt-in form) every
few pages. Take that report and give it away for free
to every site owner in your niche. If you have a link
to one of your products in that report, allow the site
owner to rebrand it. That will make him much more
likely to redistribute it.

6. Post regularly on forums related to your site.
This is perhaps the easiest and quickest way to
generate traffic. All it entails is creating an
account on several good forums, making useful and
interesting posts, and then including a signature file
that allows readers to click through to your site.

7. Post free ads in places that actually get traffic.
Using “free ad forums” may be a waste of time in many
instances; however, bulletin boards that get traffic,
but allow free advertisement, may be a good place to
look.

If your current advertising budget is higher than
you'd like, you should consider using free advertising.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

10 Reasons Not To Go Into The "Make Money Market"

2008-06-10T01:51:00.000-07:00

How To Write Powerful Sales Headlines

2008-06-07T00:36:00.000-07:00

The most important part of any sales letter is the
sales headline. You can have the best testimonials,
the best income statements, and the best sales copy
known to man, but none of this will matter if visitors
aren't convinced and intrigued by your headline; and
simply click off of your sales letter, instead of
reading on to learn more.

For this reason, it is absolutely imperative that you
learn how to write powerful sales headlines if you
want to round out a powerful sales letter.

So what does a powerful sales headline include?

A powerful sales headline must include a number of
different “psychological triggers.” These are words
that have been proven time and time again to stir up
emotion by triggering some widely-attached connotation
to a word or phrase. “Free,” “shocking,”
“scientifically proven,” “powerful,” and “secret” are
all examples of psychological triggers. Including at
least a few in your headline will catch readers' eyes,
even if they're only skimming initially.

Now, in addition to including psychological triggers,
you will want to make sure that you have some type of
interesting conceptual hook in your sales headline.
For instance, if there is some specific feature of
your product that no other sellers in your market
offer, you will want to make sure that you work that
into your headline.

You will also want to find some way you can intrigue
people into reading more, even beyond conveying a
point of interest, couched in psychological triggers.
For instance, you may want to say something mysterious
or make some bold claim. This will bait people to read
more, if only to find out if you're serious or gimmicky.

Remember, too, to keep in mind that your headline
will need to match up with the rest of your sales
letter. Don't simply make a claim in your sales
headline and then slowly diminish it over the course
of your sales letter. Instead, find some way in which
you can make a powerful headline that matches up with
the content that is about to follow. One way in which
you can do this is to setup a pyramidal structure for
your sales letter. Start off with your most powerful
point in your headline – and then slowly scale down,
including points that are of less interest. Those who
have the least resistance to buying will purchase
instantly; those who have more resistance will
probably need to go through all of the points.

Last, when writing powerful headlines, always
remember to test before launches to determine which
headline works best. You can do this by creating two
sales pages and testing the conversion rate with a pay
per click campaign. Remember to only change one word
or one phrase at a time, so you can clearly identify
what increases or decreases your conversion rate.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

10 Reasons Not To Go Into The Money Making Market

2008-05-28T18:27:00.000-07:00

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Top 10 Tips For Using Pay-Per-Click Advertising

2008-05-22T18:59:00.000-07:00

Pay-per-click advertising has completely
revolutionized how advertising is done over the
Internet. No longer must advertisers purchase banners
or text link ads on sites for a flat rate per month,
but with virtually no guaranteed results (not even a
guarantee of a click); instead, they can purchase “pay
per click” advertising through a massive contextual ad
server service, such as Google Adwords.

Now, with this new ability to advertise effectively
comes several responsibilities: in order to use it
correctly, you must understand how it works. You can't
simply purchase the top right corner of a site for a
flat rate per month. Below, I've included 10 important
tips for PPC advertising:

1. Actually browse through sites that serve your
advertisements. Eliminate those that are low quality
or that are likely to inflate the price of advertising
by giving you too many clicks per 1000 views.

2. Remember to always determine whether or not it is
cost effective to advertise on contextual ad networks;
or whether you should restrict your pay-per-click
advertisements to the search engine itself.

3. Use “day parting” features to determine when your
advertisements will and wont be shown. If, for
instance, you find that at certain times during the
day, you get a lot of clicks, but none are serious
buyers, you may want to remove your days from that
period of time.

4. Use the statistics program on whichever pay-per-
click advertising program you are using to determine
the effectiveness of ads. If ads are not effective (or
are too effective), replace them with something else.

5. Test and refine your ads until you have the best
possible advertisement (i.e. one that pulls visitors,
but not visitors that don't buy).

6. Determine how many clicks you can afford to pay for
per sale. You should be able to mathematically
determine the optimal price per click.

7. Use Google Adword's keyword tool feature to search
for additional keywords to use in your campaigns. The
more you have, the more traffic you will pull.

8. Remember to segment each campaign into a list of
keywords and an advertisement that matches that list.
The smaller the list of keywords, the more narrowly
focused the advertisement can be, making it more
effective

9. Remove keywords from your campaigns that are not
cost effective. Many keywords will pull searches, but
will end up decreasing your click through rate or not
converting to sales after someone clicks through.

10. Use negative keywords to prevent freebie seekers
from running up your click through count. For
instance, get rid of keywords like “free” and “cheap,”
unless your product is free or cheap.

Follow each of these ten tips carefully and you will
find that using pay per click advertising isn't as
hard as it may seem initially.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

List Profits Secrets: How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2

2008-05-12T23:45:00.000-07:00

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

List Profits Secret 1. How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 1

2008-05-09T00:18:00.000-07:00

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Viral Marketing techniques: How to Rake in Huge Amounts of Cash Creating a Viral Mechanism. Part 2

2008-05-07T00:36:00.000-07:00

Creating a viral mechanism that will boost and increase your website’s popularity and conversion rates is as easy as 1, 2, 3. It all depends on you doing the right thing. When I mean easy, it does not mean you won’t work at all; you will have to do some work by yourself. But it is an easily predictable pattern of action.

The easiest way to do this is write a report that is based on something relevant. Then go ahead and tie it to your product and services that you intend to market or sell. If you do not have a product, you can sell someone else’s for a part of the sales. Writing a report is not so hard. All you need to know is how to solve people’s problems. The most important step here is gathering information on what you either perceive or know to be important to the people you want to sell the product to.

To determine what is relevant and needed, send an email to your list –if you have any- asking them to send you their most important questions.

Usually, an email stating ten most important questions delivered within a day does the magic. If you do not have a list, you might try asking that in the forums.

A word about forum posting: Don’t post your links in the forums. It could get you banned. If you ask people to tell their questions, they will be willing to tell you. Then you can go ahead and write a 5-10 paged report or whatever amount of pages will suffice. While writing the report, ensure your products and services are well inserted in to the report.

Be sure to answer the most important ones; usually, you can identify these from among the tons of emails you might get or replies in the forum. I remember trying this exact same technique on a very popular forum and it became a sticky post in just 2 days.

That’s to show how many people are interested in someone getting their problems solved. After that, go ahead and send them an email reminding them of the questions you asked them the previous week. Then tell them the answers to the questions have been provided and can be downloaded at a certain location –in this case, your website or a one-paged site you set up for it- and can be had for just a single favor they could do for you.

You could then go ahead to tell them that to get it, they should just refer three of their friends. Because this is something they really crave, they’ll willingly do that for you. Imagine the exponential effect it will have on your marketing. One telling three, three telling nine, nine telling twenty seven, twenty seven telling eighty one and so on.

If on the other hand, you got the questions using online forums and message boards, you can go back there and post a reply to the questions, telling them they can find answers to their questions via a report. Also state the fact the report is filled with all of the answers.

You can list the questions and their answers with their various pages. This will incite them to get to the page you put up for that single purpose and before you know it, you have a lot of traffic to your website which becomes popular by this single method.

After you have finished, you can go ahead and replicate the same method with other products in different niches you might want to dabble into.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Viral Marketing techniques: How to Rake in Huge Amounts of Cash Creating a Viral Mechanism. Part 1

2008-04-30T00:45:00.001-07:00

Ever heard of the virus whether in man or on the computer? The most popular one we all know is the HIV virus which is a very potent virus that can wipe away a 6 ft 5” man in just 6 months if he isn’t using his drugs.

While this seems to be pretty fast, imagine the Ebola virus. If one catches it, he’s dead in just one week; at the most two weeks and you know the thing about Ebola is that it’s incurable. Why does the virus have such ability to wipe away a whole populace within just a few days, it is because of its ability to proliferate rapidly and spread faster than even wildfire.

What does this have to do with marketing online or offline? This is where we are going. Imagine creating these same results but in his case, you are not transmitting a virus. You are spreading word about your report, product or services and it is following the viral mechanism.

This is what is known as Viral Marketing. It is a method of marketing that is highly productive as long as you are offering high quality content. Imagine creating a viral mechanism that is unstoppable and keeps spreading like wildfire? You can achieve this if you know what to do and how to go about it. There are a few ways you could easily do this and we’ll start with it in this lesson.

Using a tell-a-friend script. If you have visited any website recently that is constantly updated, you will find that it will have a script on the page that either says “send this to a friend”, “tell a friend about this page”, or “tell a friend about this website and get …”. This is abundant all over the internet.

The idea behind this single script is to increase the awareness of a product, website or service all over the internet and in the real world. For example let’s say you found this really nice material on reducing labour pains during birth and has a friend who is pregnant, it is only natural that you would want to send her that material to read.

Online, all you have to do is enter her email address and voila she gets it in her inbox. After which you might now call her to either check out the website or her email. If she’s got a group for pregnant women, she could refer them to the site or send the material to them through an email.

Now you see what happened. “A” saw the material and liked it and felt ”B” who in turn felt 14 people would really like it too and so on and so forth. The bottom line is you have created through one person, a mechanism that grows geometrically or exponentially depending on which angle you are looking at it from.

Using a tell-a-friend script is one of the best ways you can create this effect. To get a very good tell-a-friend script, you can use your search engine to check for some using the keywords “free tell-a-friend scripts”, get a programmer to create a simple script for you for under $100 or Mike filsaime’s Viral friend Generator which can be found at www.ViralFriendPower.com .

Remember today’s lesson: Create a viral mechanism using tell-a-friend scripts.

Check out http://www.unstoppableresults.com to see a tell-a-friend form in action.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Copywriting - How To Write Powerful Sales Headlines

2008-04-27T18:57:00.000-07:00

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Top 5 Ways to Promote and Market an Affiliate Program

2008-04-24T23:04:00.000-07:00

Marketing affiliate products can be challenging if you don’t know what to do and how to go about the marketing. There are various methods via which you can get an affiliate product in the face of people. But in this article, we’ll be examining the top five methods that you can use in promoting affiliate products.

1. Marketing to a list.

It is imperative that every marketer build a list. Why? Because the money is in the list. Anything short of that is less than spectacular. Marketing to an “opt-in” list built by you almost always generates lots of money on affiliate products. To do this effectively, all you need to do is create an avenue where you can consistently send your subscribers an email with offers.

The list is about the best source of marketing because the subscribers trust you –if you have been offering high quality information and recommending reputable products- and know that what you offer them is of high value. Remember the “no lesson today” method we talked about in a particular edition, this is where you can utilise the method effectively. You can just decide to take one day off every week to make them these offers.

2. Use Pay per click methods.

Using PPC methods effectively entails just two things: Doing proper keyword research and bidding reasonably. PPC search engines ask you to pay a preset amount for every click you generate. The good thing about using pay per click Programs such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter is you get highly targeted traffic.

Only those who are searching for your products get to see them. For instance, if I am looking for Shoes of size 43 to buy and I type that keyword into the google search bar, I will get results that are tailored towards that search. So, the only listings I will see will be those related to shoes.

Now, if someone –an affiliate of a shoe merchant- places an ad about the various shoes sizes, I will definitely check out his website. If I like what I see, I could decide to buy from him. Do you get the idea? To use this method well, learn how to research your keywords properly so that you won’t run at a loss.

3. Use Ezine and newsletter ads.

Most affiliate programs provide you with material that you can send as solo ad or top sponsor ads. All you need do is buy an adspace in any of the ezines that catch your fancy and have them send the offer to their subscribers.

If your letter is well crafted, [people have been known to make lots of dough from this method. You could also use this method to just generate a flurry of traffic to your landing page where people will sign up for more information or an ecourse that you would have programmed your autoresponder to send out on a daily basis.

In this ecourse, they’ll read the information and then go ahead to visit the recommended link (your affiliate link). That way you could also make lots of sales.

4. Distribute Viral reports.

These are reports that different people can pass on to their friends to read. All you need do is fill it with information that is extremely relevant, include your affiliate links in the reports and have give people the permission to give it away as long as the content is not tampered with. This also generates lots of results not to mention profits as it spreads like wildfire all over the internet.

5. Article Writing.

Write articles that are tailored to the products and services you intend to sell, and post on various article directories. Most article directories have categories for almost anything on the surface of the earth.

From UFOs to Astrology to Wizardry to Xmas Celebrations. Write your articles; create a compelling byline with the affiliate link lading to the destination page. If you want to mask the link, you can either create a redirect or use link shrinking services such as tunyurl.com, snipurl.com, Gentleurl.com.

To test how effective this method is, write just 5 articles on a topic, post in five different article directories then wait to see the results. If you are satisfied with it, then you might want to incorporate it into your overall marketing strategy.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

7 Reasons Why Your Subscribers Aren't Buying From You

2008-04-21T19:22:00.001-07:00

As an Internet business owner, you hear the phrase “the money is in
the list” on an almost daily basis. Perhaps this form of social proof
convinced you to build a list for your business in the first place,
rather than sending visitors directly to a sales page.

Initially, things probably went off without a hitch. You created a
high quality squeeze page, redirected all of your traffic to it, and
then started counting the opt-ins. It may have bothered you at first
to give up sales you could have made directly, but you knew it was
worth it – or at least you thought it was worth it.

Unfortunately, things didn't work out as everyone predicted they
would. And now you're struggling to make enough off of your list to
pay for your autoresponder, when you know you could have made five
times as much through direct sales. You want to give up and go back
to direct sales, but you're hoping there's some other way.

So why aren't your customers buying from you? There are a number of
reasons. In the remainder of this article, I am going to present the
top seven – the most likely reasons why they have for not purchasing
your offers.

You made too many offers too soon. This kills a lot of lists. If
your first few emails in your autoresponder series bombard readers with offers, there's a good chance that the people receiving your emails aren't reading them anymore.
You gave out low quality information. This, too, is a big list
killer. In a desperate effort to make a list, site owners throw
together low-quality information. What they don't understand is that
this wont list subscribers reading.
You do not have enough credibility. If you immediately launch into
a product offer in the first issue, you probably will have no
credibility with your subscribers whatsoever, which will act as a
barrier to their buying.
Your offer is not good enough. If you don't have at least
reasonably good products, you can expect less and less list members
to buy each successive product. You can also expect more return
requests.
You offer untargeted products. If you are bombarding your lists
with untargeted offers, not only will they not buy, but they also
will stop paying attention and may even unsubscribe.
You have made it too difficult for subscribers to actually
purchase from you. If you don't accept credit cards and Paypal at a
bare minimum, you can expect that very few people will purchase your
offer. No one wants to write out a check and mail it to you. Seriously.
Your pitch was too weak. Perhaps you failed to give them a free
demo version of your product or perhaps the copy simply was not
compelling. Whatever the reason happens to be, you didn't compel your
readers to buy, so they didn't.

As I said earlier, I am not going to provide you with solutions to
each of these problems. The solutions should be relatively self-
evident. All you have to do now is re-read these seven items,
identify which of these is preventing your subscribers from buying,
and then revise your strategy to eliminate these barriers.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

Blogging - Using Free Blogs To Make Money

2008-04-14T19:55:00.000-07:00

There are a number of different ways in which you can
use blogs to make money. Some blog owners constantly
put up content-intensive, frequently-updated material;
whereas others simply add a new post every once in a
while. Both models can work reasonably well at
generating revenue.

Let's look at the first model and what is required:
in order to make money with a high quality blog, you
will want to generate most of your traffic through
word of mouth recommendation, rather than through
search engine optimization, which will not give you
any benefits for producing superior material. This
means that you will want to promote your blog through
different avenues.

I personally suggest that you consider two different
avenues: 1) using social bookmarking sites to gain
steam; and 2) promoting on forums.

Doing well with the first option entails creating
something that is legitimately interesting; and then
facilitating its circulation by submitting that page
to social bookmarking sites, such as
http://del.icio.us and http://www.digg.com.
Additionally, on your blog, post a link that brings
users to a social bookmarking site on which they can
vote for your video or whatever it is you created. The
more who vote on your blog, the better that blog post
will rank on the social bookmarking system, increasing
the amount of people who read your blog.

Now, if you prefer to take a different approach – to
create multiple profitable, but low-maintenance blogs
– you can simply create a blog and purchase
information for it. For instance, you could setup a
blog about dieting; and then purchase a set of 15
articles from a ghostwriter. Every 3-4 days, you could
post a new article about dieting. Once you have a blog
running, you can then move to the next one while you
wait for the first to begin getting search again
traffic.

With this method, you will want to get natural search
engine traffic, rather than referred traffic, as the
content you post will be high-quality, but not
anything that will elicit some type of viral effect
from social bookmarking sites.

Furthermore, when generating traffic, you will want
to find ways to recycle it to ensure that your traffic
constantly grows in the future.

Last, you will want to figure out how to monetize
your blog or blogs. You can do this with advertising,
by selling products, or by setting up some type of
subscription. I personally suggest that you leave your
blog unmonetized until you begin to build a regular
base of visitors; however, if you are planning to go
the multiple blog route, you may simply want to throw
up Adsense ads immediately.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

You Don’t Have To Get It Right, You Just Have To Get It Going…

2008-04-08T18:11:00.000-07:00

This special post is for all you that seem to be weighed down and drowning in a sea of ideas, better known as Idea Overload.

I could start this off by telling you how many days and nights I spent in a total state of Idea Overload, how “I’ve been in your shoes”, or even that “I feel your pain”.

However, what you really need to hear is exactly how my story unfolded.

If you are really interested in changing the way you handle business; I must suggest that you sit up, pay attention, and take notes.

During 2003, I decided to test my skills in the marketing world on a part-time basis. After this humble beginning, I moved into marketing full-time in 2005. Early in my first year of marketing full-time, a realization set in: I was spinning my wheels and already needed new tires. How did I come to this realization? I had to have my life put into perspective by a motivational speaker.

Mike Litman is a very popular motivational speaker based on one very simple motto, which hit me hard when I first heard it.

The One Quote That Hit Me…

Mike emphasizes, “You don’t have to get it right, you just have to get it going”. Now, if you’re not familiar with Mike Litman, take a look through his website, www.mikelitman.com. This one small quote changed my life and I do not mind giving him credit for it. While Mike might not be the creator of this statement, or if he obtained this wisdom from someone else, I am very glad he uses it frequently. I also heard this from Marlon Sanders.

It made perfect sense to me that there was a reason for my problems. I could not seem to get anything done and I had not even been able to earn my first dollar in the marketing world. After obtaining more information from Mike Litman and many other informative websites, I realized that I had too many ideas and information stored in my head. All of these ideas were becoming stagnant because I could not put them into action.

I discovered that I could not get my ideas into action because I was a perfectionist. Yes, this sounds a little crazy because a perfectionist would be determined to have all plans working in proper order immediately.

I could not even get mine started because I did not know how to make these ideas run smoothly in the beginning. In my mind, it was better to keep the idea hidden instead of starting a project that might fail.

I consistently held dozens of ideas in my head waiting for the enlightening moment when I realized exactly how I could make the project go through perfectly. You will never believe this, but those ideas NEVER BECAME PERFECT. Always remember that no idea starts out perfect and there is always room for improvement.

This one quote, “You don’t have to get it right, you just have to get it going”, gave me the ability to change this part of my personality. I changed the way I approached things with my business and the way I made decisions for my business.

I started by asking myself the following three questions:

1. “What is the easiest project to complete?”

2. “What is the fastest project to complete?”

3. “Which project will lead to my ultimate goal?”

Your ultimate goal could be to buy your first home, make $100,000, go for a holiday to Fiji or whatever.

At the time, my ultimate goal was to make at least $100,000 online. My first sale was only a measly $5, but I could be proud that I had successfully taken a project from start to finish. I had also given a customer more than a product; I had created VALUE in my product and now understood that “VALUE SELLS”.

I still remember the day of the first sale when I was jumping in the air shouting “Yes!!” My family heard this and thought I was crazy getting excited over $5. I am positive my neighbors heard and thought I was crazy too. Maybe I was crazy and maybe I still am, but I now understand how to get my ideas into action and I want to help you understand too.

Did this bring me closer to my ultimate goal of $100,000 online? Sure it did. Before you make your first $100, you have to first make your first dollar.

Evaluate yourself and decide which of these two choices you would take:

1. Start a large project that you think MAY result in a large monetary gain.

2. Start a minor project that you think will be faster and easier to accomplish, but will only result in a minor monetary gain.

After hearing the quote of my life, I would choose the second option. The second option would allow me to get started quickly, have early success, build tremendous momentum and keep my self-esteem high. This would also allow me to follow the advice of another well-known writer of self-help books, Mr. Anthony Robbins. Anthony Robbins mentioned the power of “Chunking” in one of his earlier books, called “Notes From A Friend”.

“The most successful people are those who understand the power of ‘chunking’, who don’t bite off more than they can chew at one time. In other words, they break a goal down into bite-sized pieces, achievable ’sub-goals’ that lead toward the ultimate success they desire. But it’s not enough just to set sub-goals; you have to celebrate the achievement of each small step. This will help you build momentum and develop habits that will gradually turn your dreams into reality.”

- Anthony Robbins

Chunking is a perfect example of getting the small projects going and work your way towards your primary objective. The point that these speakers are making is that your ideas do not have to be perfect; you just have to get them going.

So what if your software has some bugs and crashes every now and then, ever hear of Windows ME®? Yes, even Microsoft takes chances with projects that need to be pushed out quickly. Did this minor failure make Bill Gates stop putting out more software that is full of bugs? Of course it didn’t, Gates understands the philosophy of getting your ideas out and fixing the major problems as you go. And what’s even smarter is how Gates hands out “beta” versions to the public, for free, so they’ll find the bugs!

You don’t have to make everything perfect at the start. You can always optimize and tweak it once it’s out there. On the contrary, I’m not saying to create and put out “crap”.

I know that there may be some people who may not agree with my thinking, but this is what’s worked for me and I’m simply sharing my story.

The bottom line is, if you have a sea of ideas that you want to turn into something more, then…

“You don’t have to get it right; you just have to get it going”

Here are my:

Top 5 Tips on How To Get Things Done

1. Make a checklist of 10 things or tasks you want to complete for today, in order of priority. The task(s) you did not complete for today can be continued on the next day. So the next day you’d have another checklist of the 10 things you need to get done.

2. Ever heard of the quote “Do what you do best and outsource the rest”? That’s right. Focus on your strengths and get someone else to do the work you hate or weak at. If you’re on a shoe-string budget, why not do a barter? i.e. - commit to a quid pro quo. Bottom line is, don’t be the “one man band”.

3. Get yourself an “Idea book”. Go to your local stationary store and buy a cheap notepad where you can jot down your ideas. That way you don’t forget your ideas and you can refer back to it anytime.

4. Build relationships with other people in your market. I feared telling my business buddies about my latest ideas, because I thought that they’d “steal” my idea. Much to my surprise, that wasn’t so. Sharing your ideas amongst you fellow business associates, acquaintance or friends, will potentially allow you to brainstorm through your idea to give you suggestions, tips and pointers to enhance your idea. The truth of the matter is, they may know more about a certain area than you. So find and build relationships with other people in your market.

5. Get the right tools and work in an environment where you’re comfortable working in. If you’re sitting on a really uncomfortable seat, then it’ll be hard for you to work on the computer. Especially if you’re going to work at longer periods. Get the right tools and software to keep yourself working productively. Lock yourself if you have to get your work done. One crazy, but rewarding thing I did was book a hotel for three days to get an important task done. Do this if you have to.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

10 Reasons Not To Go Into The Money Market

2008-04-06T18:38:00.000-07:00

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

3 Ways to Generate more Profits From Your Subscribers

2008-03-30T20:35:00.000-07:00

It is easy to make money from your subscribers. Unfortunately, lots of email marketers are not getting much response.

The number one question asked by most email marketers is “How do I get more response from my lists?”

Most marketers miss out a lot on the email campaigns because their subscribers are not getting their mails and therefore, they cannot make any money.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com