7 Reasons Why Your Subscribers Aren't Buying From You

As an Internet business owner, you hear the phrase “the money is in
the list” on an almost daily basis. Perhaps this form of social proof
convinced you to build a list for your business in the first place,
rather than sending visitors directly to a sales page.

Initially, things probably went off without a hitch. You created a
high quality squeeze page, redirected all of your traffic to it, and
then started counting the opt-ins. It may have bothered you at first
to give up sales you could have made directly, but you knew it was
worth it – or at least you thought it was worth it.

Unfortunately, things didn't work out as everyone predicted they
would. And now you're struggling to make enough off of your list to
pay for your autoresponder, when you know you could have made five
times as much through direct sales. You want to give up and go back
to direct sales, but you're hoping there's some other way.

So why aren't your customers buying from you? There are a number of
reasons. In the remainder of this article, I am going to present the
top seven – the most likely reasons why they have for not purchasing
your offers.

1. You made too many offers too soon. This kills a lot of lists. If
   your first few emails in your autoresponder series bombard readers with offers, there's a good chance that the people receiving your emails aren't reading them anymore.
   
   
2. You gave out low quality information. This, too, is a big list
   killer. In a desperate effort to make a list, site owners throw
   together low-quality information. What they don't understand is that
   this wont list subscribers reading.
   
   
3. You do not have enough credibility. If you immediately launch into
   a product offer in the first issue, you probably will have no
   credibility with your subscribers whatsoever, which will act as a
   barrier to their buying.
   
   
4. Your offer is not good enough. If you don't have at least
   reasonably good products, you can expect less and less list members
   to buy each successive product. You can also expect more return
   requests.
   
   
5. You offer untargeted products. If you are bombarding your lists
   with untargeted offers, not only will they not buy, but they also
   will stop paying attention and may even unsubscribe.
   
   
6. You have made it too difficult for subscribers to actually
   purchase from you. If you don't accept credit cards and Paypal at a
   bare minimum, you can expect that very few people will purchase your
   offer. No one wants to write out a check and mail it to you. Seriously.
   
   
7. Your pitch was too weak. Perhaps you failed to give them a free
   demo version of your product or perhaps the copy simply was not
   compelling. Whatever the reason happens to be, you didn't compel your
   readers to buy, so they didn't.

As I said earlier, I am not going to provide you with solutions to
each of these problems. The solutions should be relatively self-
evident. All you have to do now is re-read these seven items,
identify which of these is preventing your subscribers from buying,
and then revise your strategy to eliminate these barriers.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com