30 March 2008

3 Ways to Generate more Profits From Your Subscribers


It is easy to make money from your subscribers. Unfortunately, lots of email marketers are not getting much response.

The number one question asked by most email marketers is “How do I get more response from my lists?”

This question is about the easiest solved. It is just that people are always looking for the harder ways because they think “the harder the technique, the more profits I’ll make”. Wrong. Remember Occam’s razor? You would if you have read the One Minute Millionaire by Robert. G. Allen and Mark Victor Hansen.

It simply states that when you have varying solutions to a problem, the simplest solution is always the best. This is simple isn’t it? But most people think it is not possible. So they keep searching for the wrong solutions.

In this article, I’ll explain three simple steps that will increase the profits you make from your list(s).

1. Provide value. Don’t give your subscribers trash. Provide them with high quality content. The reason they subscribed to you is because you know something they don’t and they want to benefit from that. So, fill their needs.

While it is good to have a guest writer occasionally, let your voice be heard. Let people realise the import of what they are learning from you. Give them YOUR own tips, YOUR own advice. You have experience. Share it with them.

Make sure your content is practical. Think “what do I want them to do after reading this?” Your subscribers should be able to come away from the computer thinking about what you said and the possible applications.

If you keep offering them quality content, you are bound to have them waiting for your next edition. The reason subscribers unsubscribe from any list is because they are not getting any value from the marketer. So make it an important factor in your marketing.

You don’t have to send them emails daily. If you do it biweekly, weekly or monthly and offer high quality content, you are bound to get astonishing results.

2. Check to see if your subscribers get your mails. This can be done though it might entail an amount of work.

Simply send them an email and tell them to hit the reply button if they got the mail. This would give you an idea of how many are getting your mails compared to the number of people you sent it to. The idea behind this is simple.

Most marketers miss out a lot on the email campaigns because their subscribers are not getting their mails and therefore, they cannot make any money.

It is amazing but statistics have shown that about 10% of the total number of people on your list gets your mails. That leaves out 90%! Gross isn’t it?

3. Send offers. Obvious technique; few practitioners.

Marketers are usually scared they will lose their subscribers if they send them offers. Wrong. They subscribed because they felt they could get high value from you and trust you over time. If they can trust you, then it means you can provide them with high quality resources.

Over 90% are not exploring this avenue. So, if you want to increase your income, explore this avenue. This will put you on the top moneymaking 10%.

Let’s recap:

1. Provide value
2. Check to see they got our mails
3. Send them genuine practicable offers.

Practice these three techniques, and you are bound to smile more frequently to the bank.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

25 March 2008

Top 10 Tips For Using Pay-Per-Click Advertising


Pay-per-click advertising has completely
revolutionized how advertising is done over the
Internet. No longer must advertisers purchase banners
or text link ads on sites for a flat rate per month,
but with virtually no guaranteed results (not even a
guarantee of a click); instead, they can purchase “pay
per click” advertising through a massive contextual ad
server service, such as Google Adwords.

Now, with this new ability to advertise effectively
comes several responsibilities: in order to use it
correctly, you must understand how it works. You can't
simply purchase the top right corner of a site for a
flat rate per month. Below, I've included 10 important
tips for PPC advertising:

1.Actually browse through sites that serve your
advertisements. Eliminate those that are low quality
or that are likely to inflate the price of advertising
by giving you too many clicks per 1000 views.

2.Remember to always determine whether or not it is
cost effective to advertise on contextual ad networks;
or whether you should restrict your pay-per-click
advertisements to the search engine itself.

3. Use “day parting” features to determine when your
advertisements will and wont be shown. If, for
instance, you find that at certain times during the
day, you get a lot of clicks, but none are serious
buyers, you may want to remove your days from that
period of time.

4. Use the statistics program on whichever pay-per-
click advertising program you are using to determine
the effectiveness of ads. If ads are not effective (or
are too effective), replace them with something else.

5. Test and refine your ads until you have the best
possible advertisement (i.e. one that pulls visitors,
but not visitors that don't buy).

6.Determine how many clicks you can afford to pay for
per sale. You should be able to mathematically
determine the optimal price per click.

7. Use Google Adword's keyword tool feature to search
for additional keywords to use in your campaigns. The
more you have, the more traffic you will pull.

8. Remember to segment each campaign into a list of
keywords and an advertisement that matches that list.
The smaller the list of keywords, the more narrowly
focused the advertisement can be, making it more
effective

9. Remove keywords from your campaigns that are not
cost effective. Many keywords will pull searches, but
will end up decreasing your click through rate or not
converting to sales after someone clicks through.

10. Use negative keywords to prevent freebie seekers
from running up your click through count. For
instance, get rid of keywords like “free” and “cheap,”
unless your product is free or cheap.

Follow each of these ten tips carefully and you will
find that using pay per click advertising isn't as
hard as it may seem initially.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

23 March 2008

How to Start Your Own Affiliate Program


If you have the intention of creating a product, it will be best to include among your strategies, effective marketing techniques that will quickly get word about your products and services out and all over the internet.

An effective way of doing this is creating an affiliate program where, for a commission, people can help you advertise your products and services. You do not have to pay them until they make a sale for you.

There are quite a few ways you can go about creating an affiliate program. Quite a few internet marketers use third party payment processors. These are websites that stand as a go-between for merchants and prospective clients.

You could either decide to let these websites do the setting up of your affiliate program for you in the sense that all they would do is list your products under the list of products that can be promoted by affiliates, they manage and track all transactions, and make the payouts. All you get at the end of a month is the amount of money after your affiliates have been paid.

The reason this approach is good is because the marketer has saved a lot of stress and can go ahead to face the building of his business instead of spending countless hours processing orders, and sending the customers their products and services. But if you decide you want to go it alone, there are various ways you can create your own affiliate program.

1. Create a webpage for the affiliates. This webpage is separate from the main sales page.

In this page, you’ll have to tell them why they should sell your products and not those of many other people. In most cases, including how much you are willing to part with per sale is usually good enough.

The rounds making the internet now is if the commission is less than 50%, avoid it like a plague. I have personally seen commissions in the excess of 70%. Usually, most affiliates do not go beyond this stage. Once they’ve seen how much you are willing to offer them, they make up their minds on whether to promote your products or not. Notwithstanding, create a page outlining all the benefits of selling your products.

Most experienced marketers know that it is not just the selling that matters. The quality of the product is also highly essential.

2. Create various tools of marketing. Create email ads that have been tested and proven reliable and highly converting, create solo ads templates, ezine ads templates. This cuts the learning curve drastically. So, instead of the affiliate marketer having to come up with his own email ad, you’d have created it for him. So, all he does is copy and paste, and he’s ready to blast his ads.

3. Create Banners and text link ads. Hire a graphic designer to create your banners for you. While it’s been recently stated that banner ads don’t do well, some have been converting well. Those banners known to convert well are those that are pleasing to the eye, and not placed in an intrusive position on the webpage.

4. Create a list of keywords your affiliates can bid on if they want to use pay per click ads. Do as much keyword research as possible. Gather as many keywords that are relevant as possible.

Many merchants just look for any keyword regardless of its relevance and put them in a list. This method is wrong. Why? Because if you have a newbie who just wants to make money, he might believe all the research has been done for him. So, he goes ahead to use the untargeted keywords. What occurs in summary is he loses money and makes up his mind to never promote your products again.

Get the picture now? You want to build a team; not a set of loosely coordinated fellows.

5. Create a resources area for those want to learn. Include links to both free and paid resources they could learn from. Offer tips and tricks that could help boost sales and overall results.


Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

20 March 2008

The Biggest Mistake My Friend Made When Publishing An Ebook


Imagine publishing an ebook only to learn that you’re making no
sales, no traffic to your website and no profits.
How depressing will that be…

A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for
information on Retail working work. He didn’t research
before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!

To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.

Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.

Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)

To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.
So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.

If you do your research on the topic of your ebook, you’ll
benefit immensely because:

- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.

There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:

- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.

- Hidden tools that not many people make use of
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.

- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.

- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.

The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable goals” not
a huge project which would take a lot of time and money.

So if you really want to learn how to sell and profit from y
our ebooks and I’m stressing this out – It is highly
imperative, important & crucial that you do your research
of your market FIRST before you even type/write a single
letter or word on your text editor/notepad. You’ll then
cut the guess work.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

18 March 2008

7 Ways To Generate Free Website Traffic


Generating free traffic is not always the impossible
feat that it is made out to be. In fact, there are
many different ways in which you can generate free
traffic. Some are better than others; and some are
especially effective in some niches, but not in
others. Below, I've listed seven such methods:

1. Write articles and submit them to directories.
Include a link in your resource box that points to
your site. This will generate traffic and click
throughs long after you publish it.

2. Add “keyword” pages to your site. You can do this
by writing articles that are focused around a certain
keyword and then simply uploading them to your site.
When your site is indexed by the search engines,
traffic will pick up for those keywords.

3. Begin finding link partners and exchanging links.
This will not only get you direct click through
traffic from other sites, but it will also get you
search engine traffic once those sites are indexed and
your site is given credit for the inbound links.

4. Create a high-quality flash video or real life
video; add it to a page on your site. Post that video
on You Tube, Break.com, and on all social bookmarking
sites, such as http://del.icio.us, and
http://www.technorati.com. If your video is
exceptionally funny or interesting, people will begin
to circulate your video around the Internet. Remember
to include the URL of your site in the video, so
viewers can figure out how to find your products.

5. Create a free report on a specific subject related
to your business. In that report, include a link to
your site (preferably a newsletter opt-in form) every
few pages. Take that report and give it away for free
to every site owner in your niche. If you have a link
to one of your products in that report, allow the site
owner to rebrand it. That will make him much more
likely to redistribute it.

6. Post regularly on forums related to your site.
This is perhaps the easiest and quickest way to
generate traffic. All it entails is creating an
account on several good forums, making useful and
interesting posts, and then including a signature file
that allows readers to click through to your site.

7. Post free ads in places that actually get traffic.
Using “free ad forums” may be a waste of time in many
instances; however, bulletin boards that get traffic,
but allow free advertisement, may be a good place to
look.

If your current advertising budget is higher than
you'd like, you should consider using free
advertising.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

17 March 2008

The Real Secrets To Choosing A Great Domain Name


Having trouble choosing a domain name? You'll discover how to choose a great domain name and how to avoid small mistakes which could cost you a lot of time and money.

There are many domain name registrars but I'd highly recommend you register with http://www.namecheap.com. They are the cheapest and most reliable. GoDaddy are popular but once a few people make complaints that you're "spamming" then that domain name will be kept hold by GoDaddy - They have complete control of your domain. This is where Namecheap.com stands out.

From my 3+ years of Internet Marketing experience, here are some of my best tips when choosing a domain name that is easy to remember, effective, catchy and basically - Great!

  • Your domain name should be your product/service name.
    So for example, if your product is called XYZ Killer Secrets then your domain should be xyzkillersecrets.com. That way people will remember your site and product.

  • Avoid '-' dashes
    Unless you have a good reason to use it. It's sometimes not easy to remember sites that have a '-' in them. Tell me, which one would look and sound better - www.xyzkillersecrets.com or www.xyz-killer-secrets.com ? How would you tell your friend face-to-face when they ask what your site is? xyzkillersecrets dot com or xyz DASH killer DASH secrets dot com?

  • Avoid funny domain extensions
    such as .tv, .biz, .cc unless there is a good reason to. You wouldn't use a domain name such as www.xyzkillersecrets.com.au unless that product was meant to be seen by local users of Australia. You'd use .com.au if you have a pizza restaurant such as Jim's Pizza's or something.

  • Stick with the standard .COM. extension
    Everybody knows what .COM is and it is by far the easiest to remember. If the domain that you want is taken with an extension of .COM then choose a different name. There are many combinations you can try out.

  • Keep it as short and simple
    It is difficult to get a short domain name but just a rule of thumb - the shorter the better. The lesser words the better.

  • Make it catchy
    Be a buddy of POWER WORDS. Power words are words such as "secrets", "killer", "Top", "Amazing". If you want to see a complete list of power words & phrases download my WebCopyWordsThatMakeYouRich.com. You'll get a rich amount of power words & phrases ('swipefiles') so if you're running out of words to use on your domain name then simply use this.

  • The power of 'uniqueness' & branding.
    Uniqueness meaning that if your product was called xyz killer secrets you'd sure want to register for the .COM, .NET, .ORG and all the other popular domain extensions so you're the only person who has that name. It's also useful because if someone went to for example Logos2go.NET but your site was Logos2go.COM then that person would end up at a different site - not yours and you'll probably lose that potential customer.

Use these simple guidelines and you'll avoid making the painful mistakes of choosing the wrong domain. Follow these simple tips and you'll sure make people remember your site and what more -- it'll brand your site.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

13 March 2008

How to Use Simple Written Articles to Drive Lots of Traffic to Your Website - Part 1


For a long time now, article marketing has been useful in helping people drive lots of traffic to their websites. Unfortunately, many people do not think they can write very good article pieces and as a result, most of them give up. Article marketing can be hectic in the sense that you have to consistently write articles to meet the demands that are needed by those who may need your information.

Article marketing requires a lot of research and knowledge. If not, you’ll end up turning out garbage like most articles out on the internet. There are two major ways of writing your articles. You could either decide to write yourself or outsource –contract it to another person. Writing takes a lot of patience. If you have not been writing prior to this time, it will only take you 1 hour of practice every day for the next 1 month to become pretty good at it. All you need is the ability to gather your thoughts together and put them down on paper.

If you do not want to write by yourself, outsource your article contracts. For a little amount of money –say between $10-$15 depending on the length of the article- you could get article writers to write your articles for you and have them pass on all the rights to you. Whether you want to write by yourself or outsource, the best way to approach writing articles is by doing your research. You need to know what questions people are asking as you do not want to deal with issues that have been overflogged already.

Articles that are specific usually get a lot more high quality traffic than a generalized one. For example, if you wrote an article on autoresponders, you may get traffic but may not make any sales. But if you wrote an article on a topic like “How to make money using your autoresponder”, “How to suck in cash every time you send an email to your subscribers” etc., you’ll find people will readily listen. Reason? You are providing a specified content, giving high quality information and more importantly, answering a question that many people are asking. A typical example is this article you are reading. I could have titled it “Article writing: A general Overview”. Some people would sure take a look at what I have written just for looking sakes. But with the topic, “How to Use Simple Written Articles to Drive Lots of Traffic to Your Website,” you are bound to click through. Why? Because there is promise of my solving your traffic needs with the information in the article. Now, assuming I have a website at the end of this article with the title: “Article writing: A general Overview” or one with the title: “How to Use Simple Written Articles to Drive Lots of Traffic to Your Website,” which would you more likely click? Yeah, this one because I could solve your traffic generation or website promotion problems.

So, your article should be very highly targeted to the audience who would need the information you will be passing across to them. In the Part 2 of these series, you’ll find out the various techniques you can use in writing highly needed articles and generate lots of traffic from it.

Remember today’s lesson: Research the market, field, niche, or topic properly so you can know what questions people are asking and then solve it through your article.

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com


11 March 2008

Discover How To Use The Power Of Words


Imagine changing one word in your sales copy and it would
increase sales dramatically...

How can you accomplish this? Simply by using the right set
of words and phrases.

It's been three years since I've been marketing online
and the number one skill you can have, as a marketer, is writing killer web copy.

But learning how to write great copy takes practice. A lot
of practice.

During my past online marketing experience I
compiled a list of hundreds of power words and phrases that
I think were really compelling to me.

Each time I came across a great piece of copy I would immediately
write down the words they used that attracted me onto my 49c
notepad.

Today, I have a great list of jaw-dropping words I can refer
to when I'm writing any type of marketing media such as
sales copy.

The problem is that there's so much competition in cyber
space. People creating "make money" ebook products, "diet"
ebook products and many more.

A lot of questions from people selling information products
came up, such as:

  • How can I separate myself from my competition?
  • How can I make my sales copy more irresistible?
  • How can I use psychological devices to inspire & persuade
    people to take action?
The first thing you can do to dramatically increase
conversion rates is change the way you describe and explain
things.

Don't bore people with overused words and phrases such as
"How to create ebooks in 5 steps". Instead, add power words, psychological words, and phrases.

Here's an example - "How To Easily & Quickly Create A
Winning eBook Using 5 Proven Steps, Guaranteed"
.

Can you see the difference?

If this were a product, which one out of the two headlines
would you buy from? Of course the second headline! Because:
  1. It makes a promise ("Guaranteed")
  2. It highlights the main benefit ("Create A Winning ebook")
  3. It shows you how easy it is ("Easily & Quickly")
  4. It's concise & specific ("5 proven steps")

This is just one use of using the power of words and
phrases. This concept can be used on headlines, subject
lines, auction headlines/descriptions, Pay-Per-Click advertising
and any marketing media you could think of.

Here are four easy steps you can take right now to create a list
of killer words and phrases for you to refer in the future:
  1. But a notepad - It doesn't need to be fancy. I use a
    49c notepad I bought from the local grocery store. Or you
    could use a word processing software such as notepad.
  2. Keep this notepad next to you at all times when you're
    online. If you see a word that sounds appealing, write it
    down immediately.
  3. Organize them in alphabetical order. Numbers can also
    be added to you list. For example 100%.
  4. If you're not on your computer and you see a great word,
    write it down on anything you can find - even a paper towel.
    Or type it on your mobile phone.
I'm speaking from experience and creating your own 'list' of
words and phrases can benefit immensely for your online
business.

When you get to the stage of writing your copy, simply take
out your words list and insert some words to juice up your
copy.

Without doing small exercise anyone can create, will just
lead to poor copy and allot of thinking. Thinking of words
to use on your copy.

So if you really want to dramatically increase your
conversion rate
then the first and most simplest things you
could do, without paying an extra dime on advertising, is
changing the way you communicate to the reader. And that's by
using the power of words & phrases.

You can grab hundreds of power words and phrases, free, here: http://www.webcopywordsthatmakeyourich.com

Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

09 March 2008

How To Create A Killer Opt-in Page In 10 Short & Simple Steps


If you want to build a responsive, targeted and big list then this special step-by-step tutorial is for you.

There are many ways of getting subscribers. If you want to get people to opt-in to your list without hesitation then you need, what we call, a name squeeze page.

Basically a name squeeze page forces the reader to opt-in to "find out more". Find out more about the product, receive a report, a download or whatever.

But, you need to do it the "special way". I've seen so many people do it incorrectly which caused them to only get a 1-2% conversion rate. Which is about one opt-in per 100 visits.

What I'm about to reveal to you will explode your opt-ins by 200%, 300% or even 400%!

This secrets I'm about to reveal to you has been proven to work. If you know how to follow simple step-by-step instructions, then this will be too easy for you.

So without further ado, here it is...

Step 1. Load up your HTML editor.

You may use programs like Office Frontpage, Macromedia Dreamweaver or CoffeeCup HTML Editor available free at http://www.download.com

Step 2. Insert a new table - about 600 pixels wide.

Step 3. Add your attention grabbing headline.

Your headline should have the following characteristics:

  • At the start and end of the heading it should have quotes (" ")

  • Red in color.

  • 18-24 pts in size.

Step 4. Add your bold sub-heading.

Your sub-heading should have the following characteristics:

  • Dark blue in color.

  • 14 pts in size

Step 5. Add a short introduction (a paragraph or two).

You must make the paragraph dramatic. Make the reader feel the pain or desire if they did or didn't have this problem.

Step 6. Add 5-7 short, sharp, bold & salivating bullet points

about what your reader will discover after they opt-in to see your sales letter/download your report.

Step 7. Add your call to action.

Now your reader wants to know what to do next.

This is where you tell them to fill in their first name and primary email address.

Step 8. Copy & Paste the opt-in form.

Go to your autoresponder service/software and copy & paste the HTML code for the subscription box underneath your "call to action".

Also add a note that their email is kept private and will never be used for spam.

Step 9. Upload your name squeeze page files to your web host server

Step 10. Watch your opt-ins soar!

Follow these 10 easy steps and you'll see a big difference in the number of subscribers you receive.




Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

04 March 2008

Secrets To Choosing A Superior Autoresponder




There's so many autoresponders to choose from nowadays isn't there? But what might sound good might not always be the best. Are less than 30% of your emails getting delivered?

Before you even consider paying for an autoreponder, whether it be an autoresponder service or your own software script, you need to know these facts I'm about to reveal to you first.

Firstly, what's an autoresponder?

An autoresponder basically automates much of your email responses. Here's an example...

Have you ever sent an email to a commercial email and got a reply, almost instantly, containing "We've received your email and will respond shortly" ? Well that's what a basic autoresponder does. It only comes handy for a once off reply.

With email marketing and list building we need a special autoresponder called a "sequential autoresponder". A sequential autoresponder can store several, even 100's, of email messages into it's system and each email message can be set to send out each email on predetermined days. Example -

When someone subscribes to "ABC newsletter" they might receive the first email straight away. Then the second in about two days later and another five days later and so on.

So that's what I'm going to get into more depth on with you.

At the end of this short report you'll gain more knowledge on:

  • The different types of autoresponders you can use

  • The advantages and disadvantages of each.

  • Choosing the best autoreponder that's right for you

  • My personal recommendations

Ok to start off, here are the different types of autoreponders you can use.

  • Basic autoreponder

I've briefly explained what this type of autoresponder is at the beginning of this report.

This type of autoreponder only allows you to send one autoresponded message. Meaning that if someone were to send an email to your autoresponder enabled email, they'll receive an email instantly and that's it -- no other emails following that.

This is not widely used and will not be much use for you. Why? It doesn't capture the contact's email address. You'll need to add that yourself to the system.


The advantage of the basic autoresponder is that it's quick, easy and free to setup via your web hosting control panel. Only use this if you have a special customer support email address. But be aware that it may become a disturbance to your contacts.

  • Autoresponder Software

No this isn't the autoresponder software script where you upload it to your own web host. These are actual software just like any other program which you install onto your computer.

One autoresponder software is MailListKing (maillistking.com/)

This is a great tool because it's powerful and gives the admin a lot of control over how it works.

The drawback of it is that it only runs on your computer. Which means if you were out of your home then you won't have access to your list unless you bring your computer with you. Everything is stored onto your computer. What if you wanted to send out an urgent email to your list? What do you do then?

  • Autoresponder Scripts

This is one of the main types of autoresponder's people use.

Basically you purchase an autoresponder script from somewhere like ecom24.com (the script's called Autoresponder Pro) and you upload and install it onto your own web host server.

The advantages of this type of autoresponder is that you purchase the script once off and can use it as much as you can without worrying about monthly fee's.

It's feature rich and gives you the control you need.

There are numerous issues though when you use this type of autoresponder.

If the script does not include installation then this is a problem to a novice user. They then either have to do it on their own or outsource the work.

Email deliverability is poor. Why? Because you're sending out emails from your own web hosts. So why's this a problem? It's called "blacklists". If by any chance your domain/IP is "blacklisted" then only 30% of your emails will get delivered (typical rate).

Let me explain in more detail. There are many reasons why your IP/domain is blacklisted in the first place.

You're using a shared account or reseller account.
Shared accounts are the most common types of web hosting packages you get. Did you know several other people share that same server and IP with you?

If you go to your email account such as Hotmail and Yahoo mail, you can see a special folder called "Junk Mail". Once there's enough clicks from people that treat it as "junk mail", then that IP will be considered "blacklisted".

On the other hand, if you have your own dedicated IP address then that will reduce the risk of getting your IP address blacklisted but it's still not 100% OK.

Even if you have your own dedicated server, it's very hard to get your IP "whitelisted" (the opposite of blacklisted) from majoy mail servers and ISP's such as AOL.

  • Autoresponder Services

These types of autoresponder's are services such as EmailAces, Aweber & GetResponse.

You basically pay a subscription fee to use their autoresponder. They maintain and service everything for you.

These companies are dedicated to getting your emails delivered, unlike autoresponder scripts. They do the hard work for you and get as much as 99.4% of your emails delivered to your list. That's exactly what you want.

There's no software or scripts to install. The only hard part is actually setting up the autoresponder which is simple. Create a new account > Name it > Email address > Generate HTML form code. Easy.

The only bad thing about it is that if you want to broadcast an email to your list now then it is placed in a que. A que of other member's emails. It could take half an hour, an hour and sometimes even two hours depending on the load.

It's not as feature-rich as autoreponder scripts and doesn't give you as much control as the scripts.

OK. So those are the four types of autoresponders.

So which one's right for you?

It depends on what type of business you're in. If you're in the Internet Marketing field then cross off the first two types of autoresponder (Basic & Software).

You need a sequential autoresponder. Period. You'll know why in the next few parts of this email marketing series.

Here's my personal recommendation.

If you want to get your emails delivered & don't want to waste time then I'd go straight to Autoresponder services. No doubt about it. It's what I'm using at the moment and believe me, I've tried many autoresponder scripts which ended up in tragedy and horrow. Less than 30% of my emails were delivered. I kept getting emails saying that my email's "bounced". Which of course means that it's blacklisted.

I switched over to Aweber straight away and now I'm getting so much more responses than ever before.

Aweber allows you to backup your list and actually download the list of subscribers to your computer.

EmailAces on the other hand, is owned by Gary Ambrose. He's a well known Internet Marketer and specialises in Email Deliverability. Why's this so great? He understands Internet marketing so he's created an autoresponder that's made exactly for that. He makes sure that your emails get across to your subscribers almost 100% of the time.

If you're on a budget and don't have money for a subscription based autoresponder then you can use autoresponder scripts. But only temporarily. I want to emphasise that. Because once your list(s) grows bigger, you'll find that you're database starts to slow down because of the number of subscribers you have and also email deliverability once again.

If you don't want to waste time installing and maintaining your own autoresponder, I'd highly recommend you go for autoresponder services. Aweber to be precise.

Aweber is responsible for making me over six figures so far this year and I stand by it 100%.

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Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com

02 March 2008

How to Get Your Subscribers to Open Your Emails and Take Immediate Action. Part 2


In the first issue of these series on Email marketing techniques, we looked at the number 1 technique that you can use in creating magnetic headlines, bound to get your subscribers clicking through. In this second part, we’ll be looking at an equally important part of the whole:

I’ll teach how you to personally achieve those results. Getting your subscribers to click through and read your email is not just enough. Its good if they have a hint, which draws them in. But nothing, and I repeat nothing, sells faster and makes more impact than a “How I Did It” story.

Have you ever done something and had people asking you how you did it? This does not mean that you have to cook up a story. If you have not achieved those results, then in my opinion, do not bother to teach it. It would simply portray you as someone who does not “walk the talk”. If you absolutely have to do it, get someone who has done it themselves. Interview him and either get it transcribed into a PDF format or let subscribers download the call in mp3 format or on their IPods.

This simple procedure instills in your subscribers the confidence that if you can do it, they can too. Nothing speaks better than personal results. It works like magic. Because people are always asking questions like, “How did you make so many sales? How did you lose so much weight? How did you learn how to speak so well in public? How did you get to achieve so much in such a short period?”

You see, that’s why books and reports depicting “How I did so and so” sell like crazy. People want to tap from the direct knowledge source and experience. There is the assurance that the learning curve is faster and the mistakes can be avoided. If you’ve read Marlon Sander’s book on how she grossed over $500,000 in a year, you’ll see a typical example of this concept put to work. The reason her e-book sold was because of the first-hand experience and knowledge she was promising to give out.

Everyone desires results. That is why titles like “How I lost 20kg in 3 months”, “How I made $15,000 in 25 days”, “How I learned public speaking in 3 months” etc. will always be bestsellers and attention-grabbers. Everyone wants to not only hear success stories, but to see how it can be applied to their lives.

At least you can see that I really practice what I teach because you are still here. The title I used is what drew you in and is still what is keeping you reading. Learn how to use the power of personal experiences. If you do not have any, go get an experience or invite someone who has an experience to share it with you. Then share it with your subscribers. I have seen this particular method work like crazy and draw in so many sales.

In the last and final part, you’ll find the last straw that will get you floods of sales and responses from your email marketing campaigns.

Remember today’s lesson: Teach how you personally achieved results.


Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com